A brand new Lincolnshire-based designer pet accessory company that specialises in the manufacture of high-end collars for dogs  has won a prestigious European Product Design Award.

The European Product Design Award™ was created by the Farmani Group to recognise the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations. They reward the strategic thinking and imagination which goes into making a great product. Xparkles was the winner in PETS/Pet Supplies: Collars and leashes category. Xparkles also won the Muse Design Award in 2023.

Made from the finest French nappa leather, customers are able to change the look and mood of their pets’ collars by incorporating interchangeable charms made from pure silver (so that they don’t rust), with others which are encrusted with rhinestones. This new concept in pet collars which is patented by Xparkles in the UK and USA brings a uniqueness to the pet accessory market with the collars exceeding the manufacturing standards of many produced by high-end designer fashion houses. They are fashionable, stylish but more importantly, affordable! They also give your dog that touch of glitz and glamour which every four-legged friend deserves.

There are three types of charms to choose from, thread through, push through and screw based. Each leather collar is finished with hand-waxed and double stitched edges.  The buckles are made from stainless steel and lab test shows they can sustain 72kg of pull.   This makes every collar extremely durable with the soft leather making them very comfortable to wear.

Xparkles is the inspiration of founder and successful entrepreneur, Erika Yao and her partner Andrew Blach . As pet parents who liked to dress their bichon frise poodle cross in stylish pet accessories, they failed to find a designer decorative collar that would stand up to daily wear and tear and was also comfortable for their dog at the same time. Sensing a gap in the market, they created Xparkles.

Erika says,

“The use of interchangeable charms has been extremely successful in the human jewellery market and we wanted to create something that would provide a similar gift buying opportunity for pet parents. They are perfect for any fashion conscious dog owner as the look can be changed by switching the charms over to suit an outfit or mood.”

The Xparkles collars meet several quality standards already. Their designer holds a Jewellery design degree from UAL.  Their ISO9001 certified production partners also have in- house designers to help final check the products. Best of all the collars are made in Britain a country synonymous with the manufacture of high-end quality leather goods.

Xparkles are looking to stock pet boutiques that are interested in developing a long term partnership, and pet groomers who are looking for a new revenue stream.

The collars are available in a range of sizes and widths to suit different breeds and there is a good selection of different charms and accessories to add to the collars including leather bows.

RRP Collars start from £40 upwards, Charms start from £15 each and the leather bows £17.

For further information please visit: