From cereal to sweets, and even Lego and doll heads – the Groom Room at Pets at Home has revealed the most unusual items found in the coats of their furry clientele.

In the lead up to National Dog Grooming Month (1 – 31 March), the Groom Room at Pets at Home asked 1,200 groomers, from its 290 salons across the UK, to reveal the strangest items found lurking in dogs’ fur.


  1. Doll’s head
  2. Breakfast cereal (specifically Nestle Cheerios)
  3. Mini Babybel® wax
  4. Slugs
  5. Various sweets (lollipops, gummy  bears, hard candies)
  6. Mascara wand
  7. Kinder Surprise toy
  8. Bracelet charms and earrings
  9. Full size hair brush
  10. LEGO bricks

The Groom Room has launched National Dog Grooming Month this March in order to raise awareness of the significant welfare and wellbeing benefits of dog grooming, after research revealed a staggering number of dog owners do not consider grooming as an integral element of responsible dog ownership.

Customer research conducted by Pets at Home in 2016* revealed that one in four dog owners, with breeds that need regular haircuts, do not think their dog needs grooming.

Stuart Livingston, Operations Director at the Groom Room at Pets at Home, said:  “Our research suggests that dog grooming is still seen as an aesthetic treatment for some pet owners, rather than an essential part of their pet’s healthcare.

“Although this list is a bit of a laugh for dog owners and groomers alike, matted fur which disguises hidden objects is no laughing matter. Matted hair can make the fur tighten, which leads to discomfort when a dog moves. It can also lead to skin problems and can disguise a whole host of underlying conditions.

“We decided to dedicate the month of March to highlighting the importance and health benefits of grooming, as this signals the start of the spring shedding season – a time when grooming is especially beneficial due to dogs losing their winter coats. Hopefully we can also prevent any more cases of hide and seek with your breakfast cereal!”

For more information about The Groom Room please visit

*Source: Pets at Home pet owner survey 2016