In early 2023, fourteen years into my grooming career, I noticed a worrying trend among fellow groomers—forums were flooded with business questions about pricing, marketing, and customer service, alongside heartbreaking mentions of burnout and salon closures. For some, the dream of grooming had turned into a burden.
I’ve been there myself. At one point, I nearly walked away from it all. But I found a way back—achieving work-life balance, financial stability, and a diary full of ideal clients while rediscovering my love for grooming.
Confession: I don’t think traditional business advice always works for women in our industry. We don’t thrive on hustle culture or constant pressure to push, push, sell, sell!
I believe women can build thriving businesses in alignment with what feels good to them—attracting their dream owners instead of chasing them. I know because I did.
That’s why I created The Grooming Goddess Academy, originally a social media page, but now an online membership, designed for female dog groomers ready to make small tweaks or big changes in their business but unsure where to start.
With monthly modules on Pricing, Branding, Social Media, Marketing, and more, we can slowly start pressing the “reset” button on the areas of our business that we want to change.
We provide monthly templates to plug straight into your business, monthly Zoom Q&As, and expert interviews. Plus, our private members’ forum and the ‘Inner Work & Mindset Area’ are there to help women slowly battle imposter syndrome, establish boundaries and feel worthy of every business move they make.
I do a happy dance every day when I get a notification a new member has joined. To see women taking hold of their businesses and demanding more for themselves will never not be the best feeling ever.
Karen Fisher
Founder of ‘The Grooming Goddess Academy”
