During a time when clients are watching their spending, a simple loyalty reward can be just the nudge a customer needs to book their next visit rather than delay it. That’s where Payment Loyalty comes in, rewarding the best grooming customers automatically, just through their regular payment method.
Please introduce us to Payment Loyalty and what it strives to achieve?
Over the past decade, consumers have become far less tolerant of hassle — they don’t want to carry loyalty cards, download yet another app, or hand over personal data just to earn a freebie. Traditional loyalty schemes are falling behind because they ask too much.
At Payment Loyalty, We’ve built a seamless solution that allows merchants to reward their best customers automatically, just through their regular payment method. No apps, no cards, no friction — just instant, effortless loyalty built right into the way people already pay.
What benefits can Payment Loyalty bring to a grooming salon?
For grooming salons, rewarding loyal customers is essential — especially during times when people are watching their spending.
With Payment Loyalty, the customer’s card, mobile, or wearable becomes their loyalty ID. Points and reward progress are shown directly on the payment terminal, and customers are enrolled with a single tap. It’s this ease that drives strong results and we typically see 70–90% participation, compared to just 10–20% with traditional programmes.
It can also help increase average spend. Salons can set minimum spend thresholds that reward stamps once reached, encouraging customers to add on a product or service. This approach has been proven to lift average transaction values by around 18%.
In brief, how does Payment Loyalty integrate with LoPay systems?
Payment Loyalty is already embedded into the LoPay Business Terminal — no downloads, plugins, or hardware upgrades needed. It’s as easy as unboxing a phone and finding the apps already there.
Merchants simply log in to the LoPay Loyalty Portal, create a campaign with a few clicks, and sync it to their terminal. From there, it’s live and ready to go.
How does customisation help build brand loyalty?
Every campaign can be tailored to the salon’s brand — including logo, colours, reward rules, and duration. Merchants decide how much customers should spend, how often, and what they get in return.
Limited-time campaigns are especially effective — they create urgency and give customers a reason to return sooner. It’s loyalty on the merchant’s terms, perfectly aligned with their brand and business goals.
How can our readers work with you?
To get started, readers can visit the LoPay website, where the setup process is clearly outlined. Or they can speak to the friendly LoPay team directly, who’ll guide them through creating their first campaign.
