Shropshire-based pet product supplier Petcetera has announced it will host an exclusive seminar with Pure Paws, the American dog and cat grooming manufacturer. It is the second time Paw Paws’ influential CEO Arlene Muzquiz will appear in the UK of Ireland after her appearance in 2012.

The seminar will consist of three one-day grooming master classes on the 21st, 22nd and 23rd of November, which will take place at Petcetera’s headquarters in Whitchurch.  During the seminar, Arlene will be demonstrating how to make the most of Pure Paws’ range of animal shampoos, conditioners and hair sprays, and advice on how to groom individual breeds.


Fiona Wilson, director of Petcetera, said “We are delighted to bring Pure Paws’ founder Arlene Muzquiz back to the UK for our seminar.  She will be sharing the latest tips and techniques of the trade, and we look forward to welcoming dedicated cat and dog owners and those who are more professional through our doors in what promises to be a fantastic event.”

Pure Paws’ products are only available to buy in the UK and Ireland through Petcetera as the company is the sole distributor in the UK and Ireland thanks to an exclusive deal. Everything used in the demonstrations will be available to purchase in the store afterwards.

Founded in 2000 in San Antonio Texas, Pure Paws’ grooming range is made from natural ingredients and has been developed in conjunction with breeders and owners. Petcetera supplies everything for the casual cat owner to the dedicated dog disciple whether they are keen pet owners or professional breeders, groomers or exhibitors. It started life over 30-years ago and is now seen as the place to go to for the latest, innovative products in pet care.

“We are proud to be the sole distributor of Pure Paws in the UK and Ireland and look forward to growing the brand together,” continued Fiona.

To register for the seminar, please contact Petcetera on 01948 668100. Prices are £80 with a dog or £45 without a dog, and include a light lunch and refreshments. Any Pure Paws goods purchased on the day will be subject to a 15% discount.

Places are limited and will be allocated on a first come, first served basis.

Please check the Pure Paws UK and Ireland Seminar Facebook for more details.