Kia ora (hello) from Petello’s new range Kai Kuri. A portfolio of natural, high protein dog treats including New Zealand Lamb, Grass-Fed Goat, Free-Range Venison and Sustainably Sourced Veal, all exclusively available to the specialist pet trade via Pedigree Wholesale. 

After their Natures Deli wet food took Silver at the PetQuip awards in 2019, Pedigree Wholesale couldn’t wait to start work on a new addition to their Petello portfolio. Kai Kuri packs a taste of New Zealand and is 100% natural, low in fat and high in protein. The proteins are slowly air-dried for maximum taste and to maintain vital nutrients.

The range of treats comes in convenient bags and has 10 products retailing from £3.99 to £7.99.  There are four different protein types available: Lamb, Goat, Veal and Venison creating some unique new offerings in the treat category.

Venison tongue – a unique item, low in fat and high in protein.

Venison tendons- a boneless, and a long-lasting chew, helps support dental hygiene naturally.

Smoked venison shank skin- Great for dental health with a hint of natural smoke, which dogs find irresistible.

Venison jerky mix- 100% Free-range Venison cheek, gullet and neck, that can be broken into smaller pieces for training.

Lamb lung chunk- Ideal training treat due to the small size, high protein, low fat and palatability of the treat.

Lamb lung slice- Can be converted to a training treat by snapping into small pieces, and suitable for raw feeding.

Veal ribs- Encourages chewing which helps support dental hygiene, and floss like structure helps remove tartar.

Veal neck bone slice- Honeycomb bone is softer and easier to chew with textures and flavours of air-dried meat, adding another level of interest for the dog.

Goat liver slice- A good source of iron, copper, niacin, zinc, and phosphorus.

Goat lung bites- An ideal training treat due to the small size, high protein, low-fat and palatability of the treat.

Available now, the launch is supported with a variety of POS solutions and introductory offers.

Steve Brown Managing Director at Pedigree Wholesale said “We are incredibly excited to bring these sustainably sourced products into the UK. New Zealand have some of the highest animal welfare standards in the world and we know this is what the increasingly conscious consumer is looking for when purchasing any product” 

Gerard O’Mahony Commercial Director continued “We know that consumers continue to seek out natural solutions to their pet needs and reflecting that natural treats is a booming category for the specialist pet market.  Given the health benefits for the nation’s pets, we expect this growth to continue. 

He continued “We are disappointed to not be able to launch the range at PATS Telford, a great show where we find in our interactions, customers come looking for  something new that will improve their instore offering and that appeal to their customers and customers pets alike. Nevertheless, we’ve a full launch plan in place and it kicks off in September.  Get in touch, we’ve some great launch offers and POS packs available.”

Products are now available from Pedigree Wholesale. Visit for more details.