Leading pet wellness company, Peake Petcare based in Worsley, Manchester is showcasing their range of world-famous Soothing Ear Cleaners at PATS NEC Birmingham, 28-30 September (STAND A102). This is the UK’s premier pet trade show and attracts exhibitors and visitors from all around the world. Ear infections affect around 7.3% of UK dogs according to a RSPCA survey but due to the rising popularity of new “designer breeds” and breeds with floppy or clipped ears, Peake Petcare has been seeing a massive increase in sales for its products.
Tracey Peake, founder of Peake Petcare is seeing growth for her Soothing Ear Cleaner from owners of breeds such as poodles and their cross breeds, (Cavapoos, Cockerpoos and Golden Doodles,) Spinones, Setters, Spaniels, Labradors, New Foundlands, Leonbergers, Old English Sheepdogs, Shih Tzus , Shar Peis , Basset Hounds and Dachshunds to name a few. Typically, customers are owners of floppy eared dogs, dogs that love being in water and, dogs with hairy inner ears or with narrow ear canals.
The most common ailments that affect a dog’s ears are ear infections (bacterial, yeast, or fungal), ear mites, allergies, foreign objects like grass seeds, ear growths, and aural hematomas. Other issues are vestibular disease affecting balance, ear injuries from bites or trauma, and otitis externa, an inflammation of the ear canal that can lead to pain, swelling, redness, odour, and discharge.
Tracey says,
“Our products are special as they solve problems and do what you bought them to do. They get rid of common ear issues whether chronic or acute and can be used occasionally as maintenance or regularly to eradicate issues of for example over production of wax, smelly yeast infections, ear mites, even pseudomonas infections, which can cause untold misery for the dog and huge vet bills for the owner.”
Peake Petcare’s Soothing Ear Cleaner is designed to gently loosen and remove dirt and ear wax while disinfecting the ear canal. It is effective for both dogs and small mammals, including ferrets. To use place the bottle in warm water for 5 minutes, shake well, and apply according to the instructions. Initially, administer twice a day for up to 2 weeks, then once a day for the next 1-2 weeks. For maintenance, administer monthly. The formulation includes Gentian Violet and Boric Acid, which help sterilize the ear and create an acidic environment hostile to bacteria and fungi. It is available in 50ml, 150ml, and 500ml sizes. RRP prices start from £8.99 to £39.99 depending on size and there is product in the range that is suitable for dogs with white ears as it is colour free. This product is highly rated by pet owners for its effectiveness in alleviating ear irritation and maintaining ear health.
Tracey says,
“The product was developed from a very old formula originally developed by a company in the Netherlands, Quistel that has been used for many years so was tried and tested. As a pharmacist I understood how it worked and developed it further in the UK after taking over the brand and renaming it Peake Petcare to be more user friendly and the testimonials confirm how effective it has become.”
“We have many groomers throughout the UK who use and stock our products as they are at the front end of ear care and can intervene and help the dog before it develops into a vet bill. They also use it routinely to give a thorough clean and can sell a bottle to continue the therapy if needed. We also supply independent pet shops that are proactive and can recommend these amazing products. They bring repeat sales, loyalty and word of mouth recommendations which are fantastic for any business. We are looking to expand our number of groomers and pet shops and are looking to support and promote with special offers at PATS. We also have a couple of wholesalers on board who supply several pet shops and groomers too.” 
“Our goals for the future are to increase the number of groomers as they are able to identify customers and easily recommend our products to make a difference to dogs’ health and wellbeing. We also want to supply the independent pet shops where they are proactive and can recommend the ear cleaners. We are also looking for the multiples where we can give some staff training to help the sales.
“We have many customers abroad especially EU, USA and Australia for our World Famous Soothing Ear Cleaner and we ship products to these countries.”
Peake Petcare has always supported several animal rescue charities both home and abroad with free products or donations. Tracey is a lover of Terrier breeds having owned a Jack Russell Terrier, Woody now sadly passed away at the age of 20. She took on Dexter this year a Norfolk Terrier who has helped to mend her broken heart and is the face of the brand’s social media advertising.
For further information on any of Peake Petcare’s products visit their website:
For trade enquiries visit: www.peakepetcare.com/pages/wholesale-trade-customers
