Natural Instinct is passionate about pets. It’s raw food diet for dogs and cats follows the motto ‘you are what you eat’.  Founded in 2009, the company’s current 40 plus team was formed around longstanding members and associates in 2013.

OES Rescue PupHelping charities is something Natural Instinct is committed to.  They are big supporters of Dog AID, IMG_20150306_195738Labrador Lifeline Trust, Hounds for Heros, Dogs for the Disabled to name but a few.

In October last year they hosted their first ever Macmillan Coffee Morning where customers were welcomed with their dogs and cats to enjoy a cup of tea and a cupcake.  The morning was a huge success and they raised £650!

Most recently acting MD, Michelle Machin-Jefferies, met Charlie at Crufts.  Charlie is an Old English Sheepdog, who was emaciated, riddled with fleas, had worms and kennel cough and was due to be put to sleep, when he was rescued from the pound by Old English Sheepdog Rescue and Welfare, a Kennel Club Breed Rescue organisation.  He is a wonderful dog, with such a sweet personality but desperately needs both hips replaced to allow him to lead a normal life.  Hearing of his plight the team at Natural Instinct are now committed to raising the essential funds for this essential surgery.  To read Charlie’s story and to make a donation visit

For more information contact, telephone 01276 608500 or visit their website