HOWND – a new natural pet care brand for happy canines – is set to launch a ‘Cruelty Free’ range of emergency dog wipes.

Created by pet loving duo Mark Hirschel and Jo Amit, the Hertfordshire based company will release Yup You Stink! Emergency Dog Wipes – which are perfect for cleaning mucky dogs on the go – from the second week of July.

Alcohol and paraben free, each pack of emergency wipes contains five jumbo size (30cm x 20cm) PH-balanced wipes. Designed to be gentle on a dog’s skin and coat, each wipe is infused with orange (insect-repelling), coriander (antioxidant) and bergamot (deodorising) essential oils, aloe vera juice, and gentle odour control agents. The result is a durable wipe, that effectively cleans off fox poo, cow dung, mud, urine, slobber and anything else that’s grimey or smelly. 

Yup You Stink! Emergency Dog Wipes will be available to the trade from the second week in July in 10 pack cases priced at £16. Retailers and groomers will get an introductory 10% discount for each case (SRP) until August 31 using WIPES10 at check out. The RRP per pack of wipes is £2.95. 

“Over the past year, we’ve been developing an emergency wipe that dog owners will love to use. Our intention was to create a set of wipes that are light, compact, yet won’t tear in the dog owner’s hands. Most importantly, they had to be kind to the dog’s skin and coat, while being capable of providing a gentle and effective clean while on the go,” explains Jo Amit, co-founder of HOWND.

“One wipe should suffice for most stinky dogs out there, but those which are especially grimey might benefit from a bath and spritz with Yup You Stink! Conditioning Shampoo! and Yup You Stink! Body Mist later in the day.”

Excitement for the emergency wipes has been building since pre-production, as HOWND is only one of six global pet brands to receive the Leaping Bunny stamp of approval from Cruelty Free International. This is the only international guarantee against animal testing.

In order to become certified by the Cruelty Free International Leaping Bunny programme, companies are required to open their supply chain to monitoring and meet external audit requirements.

For further information about HOWND’s trade prices and Yup You Stink! Emergency Wipes, please register your details here, or call a member of the team on +44 (0)20 3004 5255