For those involved in the pet care industry: our jobs are more of a vocation than a nine-to-five. We’re dedicated to doing the very best with the animals and owners that avail themselves of our services, and that means we take our responsibility to them very seriously. Most of us are willing to go above and beyond to help the communities we serve – both the two- and four-legged members – and if we could do more towards this goal, almost all of us would.
This is why we wrote this article! Looking for ways to run a more socially responsible business? Here you can find three ideas to get you started.
Disseminate useful information
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As a business owner, your number one goal is to provide a top quality grooming service to your customers, but there are other ways you can help besides what you do on the day of the grooming. Lots of responsible dog owners appreciate advice from people they consider experts, so it might be a good idea to make sure you convey a professional as well as trustworthy attitude at all times. Other industries, across the board, utilise such tactics: from veterinarians to potentially surprising enterprises such as online casinos and beauty salons. The online casino Mr Green, for example, markets itself as the true gentleman of internet gaming, disseminating a large amount of information on playing responsibly and avoiding unhealthy gambling habits. This communicates that the company puts its customers first. The beauty salon chain Review provides its own section on awards won by its salons to show proof for its high-quality services. Use a similar approach to convey a company worthy of its customers’ trust, and you too can show your clients how committed you are to the long-term health and wellbeing of their canine partners.
Look for ways to make your business more eco-friendly
Your foremost priority are, of course, the much-loved animals you meet in your line of work, but businesses also have a responsibility to the wider community. One way to embrace this is to make your professional dealings more eco-friendly. There are dozens of different methods to achieve this, from recycling more to using green cleaning products in the workplace. In particular, we would suggest taking a look at the tools you use in order to see whether more energy-efficient alternatives are available. Even the smallest steps will help, so don’t be put off by the feeling that your contribution isn’t significant enough to effect a change – it’s the little things we do that will make all the difference in the long run. And customers will appreciate your care.
Join forces with other pet care providers
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One of the ways to run a responsible business is to think about what you could do to benefit your customers even when you’re not dealing with them directly. In our experience, your expertise and knowledge is your greatest asset so far as they’re concerned, and this you can use to their advantage: by building up a black book of pet care providers who you feel are worth recommending. You’ll often find that those who are in need of everything from dog sitters to hydrotherapy sessions mention this to you, so having a network of people you feel confident endorsing. This could prove hugely helpful to those who come through your door. Additionally, this has the added benefit of portraying yourself as supportive, knowledgeable, and willing to go above and beyond to help.
As an animal care provider, you’re perfectly suited to offer sound advice and assistance to those who avail themselves of your services. So why not use your platform to make your little corner of the world a more positive and caring place? With just a small amount of effort and the trust of your customers, you could make all the difference to the people and pets around you.