The Pet Industry Federation (PIF) is attending the PATS trade show this year from 18-19 March at Sandown Park, and will be sponsoring an exclusive seating area where visitors to the show can relax and unwind during their busy schedule.

Nigel Baker, Chief Executive of the Pet Industry Federation said: ‘We are delighted to be part of the PATS trade show again this year and to be sponsoring an exclusive lounge area over the two days. Delegates will have the chance to talk to us about the ways in which their businesses can benefit from becoming PIF members, and to find out about our new members benefits programme, which will be launched at PATS. We will also be promoting our forthcoming Pet Industry Forum & Awards.

This year’s Pet Industry Forum will have a motor racing theme, as it is taking place next door to Silverstone.

To gear up for that, we will be running a cinema style motor racing competition in the PIF lounge at PATS with some prizes on offer for those at the top of the leaderboard.

The Pet Industry Forum & Awards take place from 22-24 October 2014 at Whittlebury Hall, near Towcester Northants. Sponsors already confirmed for the event are: Crown Pet Foods, Burgess Petcare and PATS, with media sponsorship from PBW News. Alongside a host of talks and sector-specific workshops, there will be networking opportunities and the chance to take part in a rally afternoon at Silverstone and charity golf tournament. Further details will be available from the PIF at PATS.