Fireworks2013_Poster_HRDorwest Herb’s ‘Fireworks Phobia? – No Fear!’ campaign is back with a boom! Last year was the strongest year ever with hundreds of retailers taking part due to consumer demand for herbal products Scullcap and Valerian Tablets AVM-GSL and Organic Valerian Compound, when treating pets firework fear. To confirm this trend, a 2013 Firework Fear Feedback survey showed a staggering 92.75% of owners who used Scullcap & Valerian Tablets said they would use the product again next year, and a whopping 83.72% said they would use Organic Valerian Compound again this year*. Making sure that these products are available in outlets for when the season starts is imperative to maximise revenue and fulfil the demand. With customers preferring to purchase calming products approximately 4 weeks before firework night it’s the perfect time to start stocking up!

According to canine behaviourists, up to 1.6 million dogs suffer from noise phobias so severe that they need professional help**.  Client information is crucial and feedback shows that the preferred marketing tools for practices and retailers are leaflets and posters. Dorwest’s FREE ‘Firework Phobia? – No Fear!’ Support Pack is therefore a ‘must have’ to support pet outlets raise the profile of this distressing condition.  It includes leaflets which feature a ‘Top Tips’ section outlining behavioural techniques and coping strategies written again by the fantastic Pet Behaviour Counsellor Karen Wild BA (Hons) Dip App Psych, ABIPDT, APBC.   There is also a bold poster, which is perfect for creating that eye-catching display and a leaflet holder so that leaflets are easily accessible to clients; all the materials have a bright look with great impact and are available direct from Dorwest.

The campaign has become an annual event for many retailers and Dorwest will also be heightening awareness that pet stores can give great advice and support regarding firework fear and phobia, driving customers new and old to the outlet.   Dorwest has experienced continued fantastic growth in the number of retailers stocking their products over the last few years. Demand for safe, natural treatments and quality preparations that can be trusted has driven this growth. Print

To support pet retailers a ‘Fireworks Phobia? – No Fear!’ product calming pack will also be available exclusively from Dorwest from mid-September with one available per store. Fran White, Dorwest Trade Accounts Manager says, “The promotional calming pack has been incredibly well received by the trade previously. Even for a small store the quantity of stock is not overwhelming with just 11 units – a combination of Scullcap & Valerian Tablets and Organic Valerian Compound – and sent with free delivery. It is the ideal way to present highly relevant merchandise next to the till or to trial our products for the first time. Once the stock has sold through, retailers simply top up through their normal re-ordering process. It’s the perfect way to maximize revenue from sales of these popular products over the firework season’.

Over 80% of customers said Dorwest was their first choice when treating pets firework fear*. So act now by stocking up on these key high quality products that pet owners will need to ensure a stress free firework season. For your free POS Firework Support Pack contact Dorwest direct – give them a call on 01308 897272 or email and look for further information in the Dorwest Trade Newsletter.

* Dorwest Herbs Firework Fear Customer Feedback, November 2013 (71 respondents)

** Canine Behavior: A Guide for Veterinarians. By Bonnie Beaver