With February being pet dental health month, we speak to Anastasia, The Dog Tooth Fairy, who is a UK-based Emmi-Pet distributor and pet dental expert who offers five-star rated online training courses to help pet professionals get the very best out of this fantastic tooth cleaning system.
Anastasia discusses some of the frequently asked questions she comes across when people are considering adding Emmi-Pet to their pet business and answers them for us.
Does the toothbrush hurt or damage the dog’s teeth and gums?
No, it’s completely painless. The Emmi-Pet toothbrush is non-invasive and uses ultrasonic waves to heal the gums on a cellular level whilst reducing bacteria in the mouth and plaque and tartar. It’s silent and completely safe to use on cats, dogs, puppies and kittens.
Are there any clients that would be unsuitable for this service?
Yes. If a dog or cat is too aggressive or stressed, this could put both the groomer and animal in danger. Also, great results can’t be achieved with dogs and cats with behavioural issues.
Dogs with deteriorating dental and gum health such as periodontal disease, receding gums wobbly teeth and gum infections are not suitable for Emmi-Pet and should be advised to seek veterinary treatment.
Is Emmi-Pet teeth cleaning the same as a veterinary dental?
No. During a veterinary dental, the animal is fully anaesthetised. Sharp instruments and sub-gingival scalers will be used to remove calculus from the pet’s mouth. Some extractions may be made where necessary. The animal will be given antibiotics to help reduce any post-operative infections.
Emmi-Pet requires no anaesthetic and involves gentle progressive teeth cleaning over a number of sessions to achieve clean teeth and healthy gums using ultrasonic nanobubble technology. Sharp instruments and scalers are not used during this process. Instead, wooden rosewood sticks are used to tease away any loose tartar from the dogs’ teeth, and the tartar eraser pumice rubs away any plaque staining.
How often should a dog come to have this done?
When a client is first presented and has a build-up of plaque and tartar, the client should ideally be visiting for a teeth clean a minimum of once weekly. Once the desired results are achieved the client must attend regular maintenance teeth cleans to keep the teeth and gums looking healthy. These should be every four to six weeks.
How much can I expect to earn if I were to offer this service in my pet business?
With the Emmi-Pet tooth cleaning system, you can expect to typically earn £50-100 per hour. Sessions cost from £50 for intro sessions and from £30 for follow-ups. You can also rapidly increase your client base by offering this service, so it’s fantastic for new groomers looking to grow their customer base.
To find out more about Emmi-Pet and how it could benefit your business during Pet Dental Health Month and beyond, you can contact the Dog Tooth Fairy on Facebook and Instagram at @thedogtoothfairy or by emailing thedogtoothfairy@gmail.com.

