Chloe Pearson is the owner of Lottie’s Lodge Dog Grooming, an all-natural, cage-free grooming salon in North Wales. Chloe gives us a rundown of her top five tips to marketability within your grooming salon.

As a dog owner myself of the late Lottie, my cockapoo who recently passed away, I loved putting photos of her on my own social media, but I never saw the attraction with a photo of her collared up on a grooming table. I decided to introduce an aesthetically pleasing space for dogs to be relaxed and happy after their groom. Here’s my top marketing tips for groomers:

Create an aesthetically pleasing brand and social media content

I always find this is something that can make your business much more desirable to new customers as first impressions always count. Ensuring your brand and content tie in together is highly important, including colours, font choices and layout of photos on the grid.

Double check spelling and grammar

Ensuring that all of my adverts, posts on social media and leaflets have no spelling or grammatical errors is highly important. This ensures your business looks professional and shows you have a high attention to detail, which people will then see is reflected in the grooms also.

Have a unique selling point (USP)

Making sure your business stands out from other local business through the use of a unique selling point helps drive in customers. Ours is the use of chair photos at the end of a groom rather than photos of them on the grooming table.

Regular and consistent posts

Keeping current customers engaged whilst attracting new customers is highly important and due to social media algorithms. The only way to keep at the top of people’s news feeds is to post regularly and ensuring your content has purpose/interest.

Good lighting

If photos are your main marketing strategy, ensuring they are clear and bright always helps. Small things such as wiping your lens before taking a photos to remove any cloudiness in images, focusing the camera to the central point (the dog) so it stops blurriness, making sure the dog is central to the photo, not using filters etc. Most of the time a simple adjustment to the brightness, contrast or saturation can make all the difference.

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