LitPet unveils new global website, bringing science backed pet wellness to owners worldwide alongside three PIF Award finalist nominations
LitPet, the award‑winning pet nutrition and wellness brand blending Traditional Chinese Medicine with modern veterinary science, has launched its brand‑new website which is a major step in making holistic pet health more accessible to dog and cat owners across the UK, Hong Kong and beyond. This comes on the back of making the finals in three categories for the PIF Awards which is taking place on the 5 November in Stoke-on-Trent.
The new site, LitPet.co, offers a streamlined, intuitive shopping experience and a deeper look into the brand’s research‑driven approach to long‑term pet wellbeing. Designed to support pet owners at every stage of their journey, the platform showcases LitPet’s full supplement range, expert guidance, and real‑world success stories from more than 10,000+ verified customers.
A modern home for nature‑meets‑science pet care
The redesigned website highlights LitPet’s core philosophy: where nature and science work together to help pets live their healthiest, happiest lives. Visitors can explore:
- Veterinarian‑created formulas made in the UK
- Meaty Mix pastes for cats and dogs, including Bone Boost, Pawsitive Calm, Urinary Guard and Digest Well
- TCM‑inspired ingredients validated through modern research
- Trustpilot‑verified reviews from pet owners who’ve seen meaningful improvements in mobility, digestion, anxiety and overall vitality
- Educational content, including blogs, wellness guides and LitPet’s downloadable handbook
- Stockist information for customers across the UK, Hong Kong and Asia
A brand built on compassion, sustainability and community
The new website also spotlights LitPet’s growing community impact. Recent initiatives include:
- A London DOGA wellness event, promoting emotional balance for pets and owners
- Donation of 300 products to UK rescue organisations
- Commitment of 50% of event revenue to Stray Animal Homes, supporting medical care and rehabilitation for homeless animals
- Pop‑up activations in Hong Kong, including at The Mills, showcasing LitPet’s global reach
A trusted partner in long‑term pet wellbeing
LitPet’s supplements are crafted with hand‑selected ingredients, sustainable sourcing principles and a humanistic approach to business. Every product is backed by rigorous quality standards and a 12‑month warranty, ensuring pet owners feel confident in the care they choose.
“Pet owners want solutions that are gentle, effective and rooted in real science,” said Stephen Hu, Founder of LitPet. “Our new website reflects that commitment — giving customers a clearer, more supportive way to understand their pet’s needs and choose products that genuinely make a difference.”
Multi-award winner
LitPet has already won awards for Best Start-up and Best New Product at the PetQuip Awards (2025) and has twice made the finals of the PIF Innovation Awards (2025 and 2026). They have now made the finals of the PIF Awards 2026 for Best New Product (Meaty Mix, Health & Hygiene), Sustainability and Marketing Campaign of the Year.
Edition Dog Live
LitPet will be exhibiting at at Edition Dog Live this coming weekend.
Dates: 17–18 October 2026 Times: 9am–4pm Venue: Halls 1 & 2, NAEC Stoneleigh, Coventry, CV8 2LZ
Explore the new LitPet website
Pet owners can now visit www.litpet.co to discover the full supplement range, read expert guidance, and join the LitPet community for exclusive offers and early access to new products.
NEW BOUTIQUE FOR DOGS SET TO OPEN IN EAST MIDLANDS DOG WALKING HOTSPOT
Belvoir Barkery, a new boutique for dogs is set to open its doors in a popular dog walking spot in the East Midlands on 3 April 2026, welcoming dog owners and their four-legged friends. Located in the heart of the Leicestershire countryside, a popular spot for dog walkers, the Belvoir Barkery is the latest addition to the thriving shopping and dining hub, Belvoir Retail Village.
Offering a carefully selected range of luxury and dog treats items over two floors, the Belvoir Barkery will stock premium collars and leads, designer dog apparel, plush beds, stylish carriers for smaller pooches, gourmet treats, and elegant toys from high-end canine brands.
Each product in the Belvoir Barkery has been carefully chosen for its craftsmanship, durability, and distinctive design. From Norfolk Doggy Deli’s natural treats and premium accessories by The Foggy Dog to delightful toys from Lambwolf Collective and plush beds from Ralph & Co., there is something to suit every four-legged friend.
Throughout the years, dogs have always been a part of life on the Belvoir Easter. Today, the Manner’s family have
several dogs, including the Duchess of Rutland’s shih-tzu who can often be spotted around the Castle grounds.
Emma Manners, Duchess of Rutland, CEO of Belvoir Castle said: ““We’re so pleased to welcome this dog boutique to the Belvoir Retail Village. Dogs have always been at the heart of our family, so creating a space that celebrates them in a thoughtful, elevated way has been incredibly important. Every detail has been carefully curated, from beautifully crafted accessories to our range of organic dog treats, all chosen with quality, wellbeing and a little bit of indulgence in mind. I’d also like to thank my Instagram followers who helped choose the name of the shop and have been so supportive every step of the way.”
There are many popular dog walking routes across the Belvoir Estate including the Duke’s Walk – a three-mile circular route through the stunning parkland designed by the eminent 18th century landscape designer Sir Lancelot Capability Brown. Landmarks along the route include Lord Granby’s Cave and the Root and Moss House, as well as Frog’s Hollow which boasts serene lakeside views.
To support dog walkers and ramblers alike, Belvoir Castle has recently released new maps of walking routes through the Estate. Each map has been carefully illustrated by local artist, showing where to discover the hidden grottos and the best places to spot daffodils and bluebells.
Amelia Palfreyman, head of retail at Belvoir Castle said: “So many households have dogs that they adore and are truly part of the family, so we wanted to reflect how much people love them through this new shop. People come 
from far and near to explore the beautiful Leicestershire countryside with their furry friends. The idea behind Belvoir Barkery is to create a space where every dog is welcome to enjoy a bit of luxury, whether they’ve just completed a long walk around Belvoir’s outstanding grounds, or popped down with their owners for a cup of coffee in the Retail Village.”
Open seven days a week, Belvoir Retail Village is a thriving shopping and dining hub, sitting at the foot of Belvoir Castle. The retail destination offers artisan shopping in the heart of the stunning Vale of Belvoir and celebrates local food and the best of country living. Restored from working estate buildings, it is home to the latest fashions and accessories from homewares, crafts and toys as well as a range of delicious produce from the Belvoir Estate available in the Farm Shop.
Biosure ozone water
Biosure’s eplains how ozone water can help with skin and coat problems 
Winston arrived at the salon late May 2025 in a sorry state. Problem areas were feet, neck, inside back legs, and hygiene areas. Feet and pads were heavily packed with blood scabs with a pungent decaying odour - almost overwhelming. Showing a reactive temperament and clearly in a lot of pain, sedation had been required previously over a three-year period while receiving veterinary care. Having just had a Biosure ozone generator installed, a machine that takes ordinary tap water and turns it into a strong but totally safe sanitiser I was keen if not desperate to help Winston who was obviously in great distress. Only after careful, painstaking, gentle removal of the eschar and gaining Winston’s trust was I able to immerse him in a bath of ozonated water. 20-30 minutes treatment, constantly changing the water while delicately massaging affected areas. No medicated shampoo just Biosure ozonated water. This treatment was repeated weekly for up to ten visits with a notable change in Winstons’ demeanor after the first visit and visible results in the condition of the skin after three or four visits. Comments made by Winston’s owners about his behaviour and growing vitality were duly noted. At the end of his treatment, Winstons’ owners purchased a Biosure ozone spray bottle to continue with the already significant documented improvement at home. They also took him to the vet to show them the incredible improvement in his condition. The vet was astonished and full of praise for the care he had received and on how well his appearance had improved - this documented in an email to myself. Winston has gone on now to have a full heathy life without the continuous pain, discomfort and debilitation caused by his skin condition. Winston, a very much loved dog bringing great comfort to his owner is now able to go out on considerably long walks, none of which was possible before my intervention and the powers of ozonated water. The Biosure ozone generators have completely enhanced the service i offer to my customers. I now offer ozone treatment for dogs with wounds ear infections (smelly ears). Using Biosure ozone water i wash the dogs ears to remove bacteria and yeasts from the ear canal without any medication at a much lower cost to my clients than vet bills. I would encourage every dog groomer to look at Biosures’ products as i have not only made a difference to many dogs with injuries and infections but have also increased my revenue stream.Winston arrived at my salon late May 2025 in a truly sorry/heartbreaking state. His problem areas included his feet, neck, inside back legs, and hygiene areas. However, the worst irritation was concentrated around his feet and paw pads which were heavily packed with bloody scabs that emitted an overwhelmingly pungent odour of decay. He demonstrated a reactive temperament as he was clearly in a lot of pain evidenced by the fact that sedation had been required over a three-year period to receive veterinary care. Having just had the ozone water installed, I was keen -if not desperate- to help Winston who was obviously in great distress. Only after gaining Winston’s trust was I able to painstakingly careful and gentle removal of the escar and finally immerse him in a bath of ozonated water. I treated him in twenty-to-thirty-minute intervals, constantly changing the water while delicately massaging affected areas. I’d like to stress there was no use of medicated shampoo, just ozonated water. This treatment was repeated weekly for up to ten visits with visible results obvious in both Winston’s demeanour and condition of the skin after four or five visits. Comments made by Winston’s owners about his behaviour and growing vitality were duly noted. After ten visits with no external veterinary intervention Winstons owner purchased a handheld ozone spray bottle continuing with the already significant documented improvement at home. After his ten treatments, Winston was returned to his veterinary clinic where he was met with astonishment and praise for how well his appearance had improved and the care he had received. Winston has gone on now to have a full, heathy life, free from the debilitating pain caused by his skin condition. His owner is now able to take him out on considerably long walks, something that was not possible before my intervention with this truly life-changing product.
Focus on High–Velocity Dryers
While today’s groomers have numerous equipment options and obligations to contend with, one of the most critical dryer categories is high-velocity dryers, a.k.a. blasters. As most groomers know, blasters generally have low to moderate air volume but high air pressure, allowing the discharge air to be concentrated through narrow nozzles to achieve high air speeds. The air also flows through and cools the motors, and as a result is heated—contributing to the drying process.
The importance of this dryer type has financial, ergonomic, and quality-of-work consequences.
The financial implications fall into several categories. A blaster is one of the few tools—aside from a clipper—used for relatively long periods of time, requiring hands-on labor. Accordingly, since a groomer’s time is his or her most valuable asset, a dryer’s effectiveness has an outsized impact on profitability.Virtually any two-motor high-velocity dryer on the market is a better investment than almost any single-motor unit, with labor savings paying for the difference in cost many times over before the end of the product’s lifecycle.
Relative performance differences among dryers from different manufacturers can also have significant financial implications. A performance improvement of only four percent for a dryer used just two hours per day, at a labor rate of €15 (or £15) per hour, can pay for the dryer within 18 months of ownership.
Serviceability is also important. Dryers engineered for easy serviceability can reduce expenses and aggravation associated with motor brush changes, repairs, and routine maintenance.
Ergonomically, noise, heat, and physical strain are all important factors to consider.
EU noise related regulatory guidelines are predicated on exposure levels measured in decibels (dB) over time. Eighty-five dB is generally considered the upper permissible limit. While the issue of acoustic insult can be complicated, it is best to invest in forced-air dryers that feature acoustically isolated motor/fan assemblies and sound-damping housing materials, which are typically quieter. Acoustically engineered nozzles and air intake systems can also help reduce noise.
Two-motor dryers can generate air temperatures up to 15° C above ambient. While this is very helpful for drying efficiency, it can be difficult to hold hot dryer nozzles for extended periods. Nozzles designed to insulate hands from high temperatures, along with thermally isolated handles, are best.
A dryer’s capability and versatility can affect—and improve—your finished presentation. Power, control, and the ability to modify airstream behavior can allow your blaster to strengthen your results and support your success.
by Greg Crisp, President Double K Industries
7.5 million Brits now feed dogs popular ‘superfoods’ as pet diets mirror their owners
7.5 million Brits now feed dogs popular ‘superfoods’ as pet diets mirror their owners
- Turmeric, bone broth and kefir are among the human wellness foods dog owners are embracing to boost pet nutrition
- Britain’s dog owners are investing £33 per month on ‘human food’ exclusively for their dog
- Pets at Home enters the culinary pet food space with Ruff’s Recipes, its own-brand range inspired by real home cooking
Handforth, UK - 11th March 2026 - As concerns around health and ultra-processed food in our diets rise, expectations of pet nutrition are changing too. New research from Pets at Home finds almost seven in ten dog owners (68%) - 1nationwide - are adding “superfoods”, popular in human diets, to their dog’s main meals.
From “salmon oil” and “watermelon” to “tuna brine”, a new generation of health-conscious pet parents are replicating their own eating habits in their dogs’ diets. Functional, nutrient-rich ingredients once reserved for human wellness routines are now becoming everyday additions to pet meals. The most popular include:
- Sardines (26%)
- Bone broth (22%)
- Blueberries (20%)
- Greek yogurt (20%)
- Turmeric (7%)
- Kefir (6%)
- Chia seeds (6%)
Owners are scrutinising what goes into their dogs’ meals more than ever, with seven in ten (71%) now checking for simple, whole-food ingredients. The focus on quality is reflected in spending, with owners investing an average of £33 a month on fresh “human food” exclusively for their dogs. Over a third (35%) say they would even cut back on their own food budget to maintain or improve the quality of their dog’s meals.
Re-defining pet nutrition
The shift in how Britain feeds its dogs reflects a deeper cultural trend: pets are now held to the same food standards as their owners. Over eight in ten (83%) say feeding their dog is just as important as their own diet, while more than half (55%) want their dog’s meals to look and taste home cooked.
The same anxieties reshaping the human food shop are now influencing pet aisles too. As scrutiny around ultra-processed foods intensifies, expectations of pet nutrition are rising:
- 76% expect their dog’s food to meet the same quality standards as their own
- 69% are concerned about ultra-processed dog food
- 50% say whole-food, fresh ingredients make their dog enjoy mealtimes more
Dishing up Ruff’s Recipes
While many owners prioritise their dog's nutrition, two in five (43%) admit that preparing meals from scratch isn’t realistic every day. This finding comes as Pets at Home launches its own-brand dog food range, Ruff’s Recipes. Inspired by home-cooking, the range brings British favourites to the dog bowl, including Chicken Casserole, Salmon Bake, Lamb Hotpot and Duck & Venison Game Stew, all made with freshly prepared meat or fish, vegetables, plus vet approved herbs and botanicals.
Commenting on the launch, Anja Madsen, Chief Operating Officer at Pets at Home, says: “An exciting shift is underway in pet nutrition, driven by the same food values transforming our own plates. Growing discussions around ultra-processed food, ingredient quality and transparency that shape our diets are now influencing what we serve our dogs and cats.
What we feed our pets is an extension of care. Ruff’s Recipes was created for this new mindset - delivering home-inspired, nutritious meals in a way that fits everyday life, and brings joy to every bowlful.”
Developed in partnership with Tetra Pak, Ruff’s Recipes wet meal cartons use gentler steam-cooking methods to help retain more vitamins and proteins while preserving natural texture and flavour. These cartons can be stored at room temperature and once opened can be resealed and stored in the fridge – no mess or smell. Dog owners can place these empty cartons in their household recycling for kerbside collection2.
“As pet owners become increasingly focused on ingredient quality and nutritional value, how food is prepared and packaged matters more than ever,” says Ivanna Skrypnichenko, Marketing Director at Tetra Pak North Europe. “Our packaging is designed to help preserve the quality and taste of the products, while our gentle steam‑cooking methods support the natural retention of nutrients in the ingredients. As expectations around pet food continue to rise - with many owners now seeking the same standards they apply to their own meals - this partnership reflects evolving feeding habits and supports the drive for higher quality and nutrition in the category.
Launching nationwide in all 450-plus Petcare Centres and online from today, Ruff’s Recipes offers variety across everyday feeding occasions while remaining accessible in price. Prices start from just £1.39 for single-serve wet meals in aluminium trays.
The full Ruff’s Recipes range can be found here, and includes:
- Wet meals – include gently steam-cooked recipes in recyclable Tetra Pak cartons3, as well as single-serve aluminium trays all with a minimum of 60% meat or fish, vegetables and herbs
- Dry food – grain-free recipes made with no meat meal and at least 30% freshly prepared ingredients, available in adult and puppy options
- Wet and dry foods – both include a veterinary-approved blend of 12 herbs and botanicals chosen for their health benefits, as well as great-tasting
- Treats – biscuits and bakes made with clean, recognisable ingredients such as oat flour, coconut oil and fruit. Range includes Breakfast Bakes, Minty Moments and Sleepy Snacks
- Snacks and Toppers – include Butcher’s Bites and Barking Bangers, plus Sunday Gravy topper with chicken broth and thyme
NEW DULUX DOG REVEALED AS ICON TURNS 65
The famous Old English Sheepdog marks a new milestone, fronting one of Britain’s new best loved ad campaigns
One of Britain’s most recognisable brand icons is getting a new leading lady. As the Dulux Dog celebrates its 65th anniversary, leading paint brand Dulux is unveiling Dorothy, the latest Old English Sheepdog to step into the role.
The Dulux Dog is back on our screens this month in a brand-new advertising campaign, looking as iconic as ever, but with a brand-new furry face in the starring role. For 65 years, the Dulux Dog has been a trusted presence in homes, marking modern life milestones across UK households, from special family moments, becoming a new pet parent or buying your first home. The dog has been constant over generations of decorators and ever-evolving interior trends.
Now, 20-month-old Dorothy is taking up the mantle, carrying forward a proud family legacy in a new TV campaign.
Making her TV debut this March, Dorothy stars alongside six puppies aged between eight weeks and six months, plus two adult dogs – all extended members of the family through Dorothy’s dad – in a heartwarming new advert celebrating the role our homes play in life’s biggest moments. And in a nod to their star status, each dog even had its own understudy on set!
From new beginnings to meaningful milestones, colour and paint help mark the memories that matter most. And through it all, the Dulux Dog remains the heart of the home, always being by our side. Dorothy brings a splash of colour, comfort and joy, through the good times and the bad.
A Legacy Spanning Generations
Dorothy comes from a prestigious line of Old English Sheepdogs and represents the latest chapter in an extraordinary family story. Her mum, Vienna, previously held the starring role, while her grandmother Olivia also fronted Dulux campaigns for several years. In fact, every Dulux Dog seen in adverts in the last decade has come from the same remarkable family line. Dorothy’s great-grandmother Madison was owner and breeder Ellen Wheeler’s, very first Dulux Dog in 2017!
From left to right, Dorothy, her mum Vienna and grandmother Olivia
For Ellen, it’s a multi-generational legacy built on love, dedication and care, with every dog becoming a treasured member of the family. Ellen knew from the very beginning that Dorothy, affectionately known as ‘Dot’, was special.
“She is such a gentle sweetheart who had such a traumatic start to life. We struggled to keep her alive for the first three to four days after birth. She was so tiny we named her Dot because she weighed less than half the other puppies.
“We had to keep her warm with hot water bottles and make sure she fed by holding her against her mum, as she wasn’t strong enough to stay on herself.
“We couldn’t let her go to a new home - nobody would realise how much fight she had to survive. She was our special little girl.”
Today, that once tiny puppy takes centre stage as the new face of Dulux. A powerful symbol of resilience, continuity and the enduring appeal of a British icon.
From Happy Accident to Household Name
The Dulux Dog story began with a happy accident. In 1961, during the filming of an advert, a dog named Dash, who belonged to a member of the production crew, wandered into shot. When the footage was tested with audiences, Dash stole the show. The response was so overwhelmingly positive that the director decided to keep him in the final cut, marking the beginning of one of the longest-running brand icon stories in British advertising history.
Over six and a half decades, the Dulux Dog has become synonymous with the Old English Sheepdog breed, so much so that the dogs are often affectionately referred to as “the Dulux Dog”.
Supporting a Vulnerable British Breed
Despite their fame and affectionate reputation, Old English Sheepdogs have been listed by The Royal Kennel Club as a vulnerable breed. In 2020, just 227 puppies were registered in the UK - a six-decade low - highlighting the risk of this much-loved British breed disappearing from our shores.
A Royal Kennel Club Spokesperson said: "The landscape of Britain’s favourite dogs has continued to shift in recent years, with some historic native breeds now so rare that they could be at risk of disappearing from our streets and parks - struggling to compete with newer, more fashionable breeds. The Old English Sheepdog peaked as the UK’s 9th favourite breed in 1979 and 1980 but then numbers began to decline with the breed currently on our vulnerable breed list.
It's therefore great to see Dulux continuing to shine a light on this particular breed which brings joy to so many people.”
By sharing Dorothy and her remarkable family’s story, Dulux hopes to remind the nation why it first fell in love with the Old English Sheepdog 65 years ago, while highlighting the importance of finding responsible breeders, such as those recognised by The Royal Kennel Club.
Dulux’s commitment to the breed extends beyond the screen. For over 40 years, the brand has proudly supported Old English Sheepdog Rescue & Welfare, helping to raise funds that provide shelter, care, medical treatment and loving homes for Old English Sheepdogs in need.
Sam Balloch, Head of UK Consumer Brands at AkzoNobel said, “The Dulux Dog has always represented more than paint. For 65 years, the dog has been part of the moments that shape our lives - from decorating a child’s bedroom to marking a fresh start in a new home.
“Over the decades, the Dulux Dog has reflected how we live, symbolising the power of colour to transform not just a room, but how we feel within it.
“Across generations, families have invited the Dulux Dog into their living rooms through our adverts, and in return the dog has become part of their own home stories. Reaching this 65-year milestone is incredibly special for us, and introducing the next chapter in that journey feels like celebrating a member of the family.”
Life Behind the Lens
When she’s not filming or being the centre of attention, Dorothy loves playing tug of war with her mum Vienna (much to the annoyance of Grandma Olivia). She has endless energy for chasing balls, and is always keen to befriend the family cat, who is somewhat less enthusiastic. After a busy day, she can be found relaxing on the sofa, enjoying tummy tickles or climbing onto a lap for a cuddle.
FUN FACTS ABOUT THE DULUX DOG
- It takes over 2 hours to groom Dorothy to perfection
- She’s incredibly nosy and loves watching the world go by from the window
- She gets especially excited when she meets other Old English Sheepdogs
- If you stop paying attention, she’ll gently poke you with her nose to remind you she’s there
65 Years of Dulux Dogs:
- 1961-1969: Dash (Shepton Daphnis Horsa)
- 1969-1974: Fernville Lord Digby – he was the star of ‘Digby Biggest Dog in the World’
- 1974-1979: King Hotspur of Amblegait – he appeared in over 50 TV adverts as well as public appearances for ICI/Dulux
- 1980-1981: Gambit – he famously moulted excessively on set
- 1981-1986: Duke – had 3 understudies: Tania, Polly and Cassie
- 1986: Tanya Jedforest Magic Flute – our first ever female dog to take the role
- 1986: ‘Pickle (Dreamweaver Lorien’s Lament Pickle)
- 1990-1996: Queenie (Hurstbank Queenie Girl)
- 1995-2002: Mash (Hurstbank Monster Mash) - who is also Queenie’s son
- 1999-2008: Cedric (Stourvale The Wishmaster at Hurstbank)
- 2007-2015: Spud (Krisendaw King Edward of Hurstbank) and
- Don - Dog of the North - who was the main Dulux Dog
- 2011-2018: Herbert (Bovaron Just William) – Dog of the South - originally an under-study before he then took over from Spud
- Lewis (Molyneux Smoother Operator) – Dog of the North
- 2018-2019: Mr Chips (Ladamis Captain Morgan) - under-study for Herbert
- 2012-2016: ‘Willow’ (Molyneux Uptown Girl) – under-study for photoshoots and TV work
- 2016-2020: Willow became official ‘Dulux Dog [of the South]’ – she is famous for the Dulux Easycare TV ad campaign (‘muddy and wet Willow’!)
- 2020–2025: Madison and her daughter Olivia
- 2025–2026: Dorothy (Olivia’s daughter)
The new Dulux advertising campaign premieres at the end of March. For more fun facts about the Dulux Dog, visit: www.dulux.co.uk/en/dulux-dog
Mutneys Professional Pet Care to Host Daily Dog Grooming Demonstrations at Crufts 2026
Mutneys Professional Pet Care has announced that it will be hosting two live dog grooming demonstrations each day throughout Crufts 2026, offering visitors the chance to watch award-winning groomers in action at the world’s greatest dog show.
The demonstrations will take place across all four days of Crufts 2026, held from 5–8 March at the NEC Birmingham, with sessions running directly from the Mutneys stand (Hall 4, Stand 138).
Mutneys, a leading UK manufacturer and supplier of professional dog grooming products, is attending the prestigious event for its 29th year and will be showcasing a new stand, located in the central aisle of Hall 4, next to Hall 5.
Each day, two expert-led demonstrations will highlight a variety of grooming techniques and styles, hosted by award-winning dog groomers from across the UK. Visitors will be able to see specialist skills up close, ask questions and gain practical insights into professional grooming methods throughout the show.
The schedule includes demonstrations such as a Clipped Cocker session, Standard Poodle Coat Carving, Puppy Cocker Spaniel Handstripping, Poodle Styling in HCC, a Salon-Style Teddy Trim, a Bichon Frise groom and a Teddy Bear Trim with Donut Muzzle, delivered by respected grooming professionals and salon owners.
The live demonstrations are designed to be informative and engaging for both professional groomers and dog owners, forming part of Mutneys’ ongoing commitment to education within the grooming industry.
In addition to the demonstrations, visitors to the stand will be able to explore exclusive show offers across Mutneys’ full range of dog grooming products, including shampoos, scissors, blades, clippers, brushes and their popular Supertub bath.
Crufts attracts thousands of dog lovers, competitors and industry professionals each year, with over 500 trade stands and a packed programme of competitions, displays and expert advice.
A spokesperson for Mutneys Professional Pet Care said:
“We are so excited to be returning to Crufts for our 29th year and to bring daily dog grooming demonstrations to our stand. It’s a fantastic opportunity for groomers and pet owners alike to learn from some of the UK’s most talented professionals and see high-quality grooming techniques in a live environment.”
Visitors are encouraged to attend the demonstrations at Mutneys’ stand (Hall 4, Stand 138) throughout the four-day event.
Event Details:
Crufts 2026
5–8 March 2026
NEC Birmingham
Mutneys Stand: Hall 4, Stand 138
For more information about the demonstrations and Mutneys’ full event schedule, visit www.mutneys.com.
For All DogKind Launches New Battersea Co-Branded Shampoo and ‘Wash With Care’ Campaign to Support Dogs in Need
Natural grooming brand For All DogKind (FADK) has announced the launch of a new Battersea co-branded shampoo, created to raise funds and awareness for the thousands of dogs and cats cared for by the much-loved charity every year.
Developed as part of FADK’s nationwide initiative, the Wash With Care campaign. The new shampoo will be available exclusively through participating UK grooming salons, It represents a central part of the brand’s commitment to encouraging more mindful, empathetic dog care both at home and in professional grooming settings.
While the product proudly carries the Battersea name, with donations from every bottle directly supporting the charity, the Wash With Care campaign is entirely led and delivered by For All DogKind, built to champion better wash routines and help raise vital funds for Battersea’s ongoing work. For every Battersea licensed shampoo sold we’ll donate a minimum of £1 to Battersea.
A Salon Exclusive Product Designed to Give Back
The co-branded shampoo has been formulated to the same high standard as the rest of For All DogKind’s grooming range, offering a natural, gentle, effective clean suitable for a wide range of coat types. Every purchase contributes a donation to Battersea, helping the charity continue its mission to be there for every dog and cat that needs support.
Alongside the salon exclusive 5L professional edition, participating salons will also stock a 250ml take home bottle, allowing owners to maintain their dog’s Wash With Care routine between grooms while supporting the charity further.
Introducing the ‘Wash With Care’ Movement
The Wash With Care campaign has been created by For All DogKind to promote a kinder, more considered approach to dog washing, both in grooming salons and at home.
The campaign encourages owners to:
- Slow down and create calmer wash experiences
- Look for early signs of skin or coat issues
- Use gentle, skin-kind products
- Treat wash routines as a moment of connection
- Support their local groomer’s expertise
At the heart of the campaign sits the new Battersea co-branded shampoo, symbolising the importance of care, community and compassion in dog grooming.
Empowering Groomers Across the UK
Participating salons will receive:
- Point of sale assets
- Campaign materials for in salon visibility
- Access to retail stock of the 250ml take-home shampoo
- The opportunity to support a leading UK animal charity through every sale
- National awareness driven by For All DogKind’s marketing campaign, including influencer activity and consumer facing storytelling
A Powerful Collaboration for a Positive Cause
“Our mission with Wash With Care is simple, to help both groomers and pet owners create calmer, more compassionate wash experiences, while giving back to an organisation that does so much for animals across the UK,” said Laura, Founder of For All DogKind.
Availability
The Battersea x For All DogKind shampoo
Campaign officially launches in February 2026
Grooming salons interested in participating can contact info@foralldogkind.co.uk | www.foralldogkind.co.uk for more information.
For every Battersea licenced shampoo FADK will donate a minimum of £1 to Battersea.
Vamoosh launch Hair Shield Fabric Conditioner
Vamoosh, the award-winning British cleaning brand known for solving the unsolvable, is tackling a universal frustration among pet owners, hair-covered clothes, with the launch of the Vamoosh Hair Shield Fabric Conditioner.
Developed using cutting-edge Hair Shield Technology, this breakthrough fabric conditioner is designed to reduce the amount of pet and human hair that clings to clothing. It does this by using advanced technology, which helps smooth fabric fibres at a microscopic level, making them less likely to trap hair, meaning you can wipe hair off them easily. It’s in the title, the Hair Shield Fabric Conditioner helps shield clothing from hair left behind from our furry friends. Lint roll less and cuddle more!
The formula can be added directly to the washing machine’s rinse cycle drawer, making it effortless to integrate into your existing laundry routine. It’s also cruelty-free, biodegradable, and compatible with all fabrics and machine types. The fresh blue blossom scent is long-lasting, and clothes are soft and protected after washing.
This launch builds on Vamoosh’s heritage of innovation. Their Pet Hair Dissolver, the world’s first product to dissolve hair in the washing machine, received the prestigious Queen’s Award for Innovation in 2022. The launch of Hair Shield coincides with the launch of Fabric Whitener Sheets and Stain Wipes and is part of the extensive product range the brand offer.
The Vamoosh Hair Shield Fabric Conditioner will be available from B&M and vamooshcleans.com from January 2026 – Price: £3.99 (B&M)
