Pawer Water secures Pets at Home UK as stockist.

Premium canine hydration supplement brand, Pawer Water, are delighted to announce that they are now available online with renowned pet retailer, Pets at Home.

Pets at Home is set to begin stocking the innovative product Pawer Water on their online marketplace as of May 2024, introducing the premium supplement to a significantly wider range of UK pet owners.

The product stocked at Pets At Home is Pawer Water pack of 5 at £9.99.

The 4.5g stick of soluble wellness powder can be added to dogs’ water to drastically improve not only their bones, skin, and fur condition but also their overall well-being and happiness; something that is intrinsically important to any dog owner. This powerful mix of premium human-grade ingredients such as collagen, vitamins, biotin, antioxidants, and electrolytes has been formulated by a certified nutritionist and is backed by thorough research and scientific studies.

The development of its hydration wellness supplements has involved relentless work from Pawer Water team to create a product that is not only premium but also uniquely distinct. This collaboration with Pets at Home represents a wonderful milestone for the brand and offers an
excellent chance to grow the brand's reach with pet lovers, further establishing its position in the market. Excitingly, the brand is also preparing to launch two new functional drinks, by the end of Q3, each featuring a distinct new flavour.

"Pawer Water has achieved great success by bringing a refreshing new approach to the pet wellness space," says Nathalie Ohana, CEO and founder of Pawer Water. "Our partnership with Pets at Home is a pivotal step for our brand. Collaborating with such a respected name in the industry is an exciting challenge. We're confident that our unique wellness elixir will make a significant impact and we look forward to its debut in their online marketplace."

RRP: £2.50 per stick / £9.99 pack of 5 / £22.50 pack of 12


OSCAR Pet Foods, a leader in the pet industry, is thrilled to be celebrating its 30th anniversary marking three decades of dedicated service to pets and their owners. Since 1994, OSCAR has been committed to providing high quality, nutritious pet food that not only satisfies our cherished companions but also contributes to their overall health and well-being.

Over the past 30 years, OSCAR Pet Foods has grown from strength to strength with a strong established network of franchisees throughout the UK. The company’s journey has been fuelled by a passion for animals and a desire to create balanced and tasty meals that cater to the unique nutritional needs of every pet.

Key milestones in their 30-year journey include:


  1. Commitment to Quality. From the beginning, OSCAR Pet Foods has maintained a steadfast commitment to only using the finest ingredients in its recipes and prioritising the health and happiness of pets.


  1. Innovation in Nutrition. Over the years, OSCAR has embraced advances in pet nutrition ensuring its products keep evolving to meet the changing needs of pets. Its team of nutritional experts work continuously to develop innovative formulas that support pets at every stage of life.


  1. Community Engagement. OSCAR Pet Foods takes pride in being an active member of the communities in which it serves. Through its strong network of local franchisees, it strives to make a positive impact on the lives of pets and their owners.


  1. Customer Satisfaction. The loyalty of customers lies at the heart of OSCAR’s success.

OSCAR Pet Foods extends its deepest gratitude to all the pet owners who have trusted its expertise in nourishing their beloved pets.

OSCAR Pet Foods is extremely proud to have been awarded the Feefo Platinum Trusted Service Award 2024: an independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience.

Managing Director Richard Martin expresses gratitude for the support received over the years, saying, “Reaching this 30-year milestone is a testament to the dedication of our franchise network, the team at OSCAR, and, of course, the loyalty of our customers and their pets. As we celebrate this achievement, we look forward to continuing our mission of providing pets with the nutrition they deserve."

If you would like to join in the celebrations and try a free meal for your pet, why not contact OSCAR to be introduced to the OSCAR products and services.

0800 195 8000

DogFest 2024 Celebrates 10th Anniversary with Stellar Sponsor Line-Up

DogFest, the nation’s favourite dog-friendly festival, proudly unveils its prestigious sponsor lineup so far for 2024, showcasing top-tier brands dedicated to enhancing the lives of dogs and their owners. 

DogFest welcomes Burns Pet Nutrition and Butcher's Nourishing Food for Dogs, two leading names in canine nutrition. Burns Pet Nutrition pioneers healthy dog food, offering expert advice on doggy diets and exclusive offers on wholesome recipes. Butcher's Nourishing Food for Dogs, joining as Agility Ring Partner, boasts a delectable range of meals crafted with top-quality, natural ingredients from British & Irish farms, ensuring complete and balanced nutrition for furry friends. 

As the Fresh Dog Food Partner, Butternut Box shares its heartwarming journey of delivering health and happiness to dogs everywhere. Their commitment to fresh, healthy meals shines through, inspired by the transformative story of Rudie, a beloved rescue dog. 

Dogs Trust, the Official Charity Partner, stands at the heart of DogFest, championing the joys of rescue dogs and providing a lifeline for canines in need. At the Dogs Trust Village, visitors can explore adoption opportunities and partake in activities celebrating the special bond between dogs and their owners. Plus, the Dog School arena will offer 15-minute group training sessions. 

JR Pet Products joins DogFest, offering premium, all-natural treats and chews for furry companions. With a dedication to sourcing high-quality ingredients and adhering to rigorous standards of production, JR Pet Products has earned the trust of pet owners worldwide. Their diverse range of offerings caters to the unique needs and preferences of pets of all shapes and sizes, setting the benchmark for excellence in the pet treat market. 

FG Barnes & Sons and Thule offer innovative solutions for pet travel and lifestyle. From locally owned car dealerships to global leaders in pet transportation products, they cater to the diverse needs of dog owners, ensuring comfort, safety, and style on the go. 

Hamptons returns to DogFest, sharing insights into pet-friendly living across their network of estate agents. Watkins & Tasker Vets, an independent Veterinary Practice, showcases their commitment to pet care excellence, providing award-winning services and compassionate care for furry patients. 

Homewood, the award-winning hotel for dogs, joins as a sponsor for the very first time. Set in over 20 acres of breathtaking natural beauty, providing all the facilities needed to ensure dogs have a fantastic stay, from idyllic country walks, dog agility course, dedicated dog dining menus, onsite grooming and dog sitting services. 

Hill's Pet Nutrition and Wisdom Panel join us to promote the health and happiness of dogs through innovative nutritional solutions and genetic insights into a dog's breed composition and health traits. 

CEO of Touchpoint Live Media, Nicole Cooper, said: 

"DogFest's decade-long success stands as a testament to the enduring bond between humans and their furry companions. As we celebrate our 10th anniversary, we're thrilled to showcase an esteemed lineup of sponsors who share our passion for enhancing the lives of dogs and their owners. We couldn't have made it to 10 years without the continued support of such a wide variety of brands, and we thank all our sponsors for their involvement." 

To partner with DogFest, get in touch with the team today – full details can be found at 

Pawer Water Presents Its Pouches: two new formats for Advanced Wellness Hydration.

Pawer Water, the leading force in canine wellness hydration supplements, proudly introduces its new 12-stick Pouch, designed for a monthly regimen, along with its 5-stick Introduction Pouch.

 “At Pawer Water, we advocate a well-rounded wellness routine, emphasizing the importance of balance by alternating between clear water and Pawer Water. Active ingredients need their space to deliver optimal benefits to our furry friends," affirms Tanya Malcom, Pawer Water's lead nutritionist. "Our formula empowers dog parents to provide a regular wellness boost, two to three times a week, or even daily for rapid rehydration."

 The Pawer Water 12-stick Pouch is tailor-made for online marketplaces and pet retailers, strategically designed to offer dog owners a monthly regimen, ensuring recurring customers. This format prioritizes needs, convenience, and affordability, giving retailers an irresistible proposition: 12 sticks for the price of 10, a win-win for pet parents!

"Listening carefully to our retailers and partners’ feedback after our soft launch, we've decided to introduce two pouches to meet their diverse needs. One provides a full month of advanced wellness hydration for pet owners, securing swift returns for our retailers, and an exclusive Introduction 5-stick Pouch for online marketplaces, offering an accessible entry point," discloses Nathalie Ohana, Founder of Pawer Water.

Pawer Water formula is carefully crafted with a blend of pawerful human-grade ingredients _ electrolytes, collagen, hyaluronic acid, vitamins, and antioxidants. This thoughtful two-in-one combination supports canine hydration and overall wellness requirements, making it a game-changer in the pet supplement market.

Yet, what truly sets Pawer Water apart is not just its premium formula but also its exquisite design and considerate recyclable packaging. Celebrated for its 'Tiffany meets Fortnum and Mason blue,' Pawer Water is the new must-have accessory, whether on a leisurely park stroll or tucked away in a travel bag.

For further information visit:

About Pawer Water: Pawer Water is a pioneering name in the pet wellness industry, dedicated to delivering top-notch hydration and wellness solutions for dogs. With an unwavering commitment to pet well-being, Pawer Water is redefining the standards of canine hydration.

For trade enquiries contact:

Nathalie Ohana, founder & CEO,

RRP: £2.50/unit / £22.50 Pawer Water 12-stick Pouch / £9.99 Pawer Water 5-stick Introduction Pouch

The launch of London-based PAWD DRINKS, a ground-breaking range of easy-to-feed liquid supplements for dogs is going to be a walk in the park.

Battersea Park is going to be the venue for the launch of PAWD DRINKS, a new revolutionary and groundbreaking range of liquid health supplements, scientifically crafted to target the common health issues faced by our beloved dogs. These innovative products are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends.

PAWD DRINKS are the inspiration of founders and London-based Rory Hanna and Archie Wilson who met at school and went on to become business partners. The idea for the drinks came from Rory’s family dog, Scrumpy, a Jack Russell / Patterdale Terrier that lived to 17, and despite remaining fairly healthy and loving life, he did from time to time face common health issues prone to dogs such as arthritis and anxiety.

“Scrumpy refused to take pills however hard we tried to hide them in his food, and this put the idea into my head that there must be a better way to administer supplements” says Rory. “Liquids are the most efficient and effective way of transporting vitamins, minerals, and nutrients into a body, whether it is human or dog. The balance between food and drink in the human world is pretty even, whereas in the dog world, it is very uneven, and this needs to change!”

PAWD DRINKS Joints has been formulated to address arthritis and joint mobility with up to 80% of all dogs suffering from some form of arthritis over the age of 8. PAWD DRINKS Joints contains natural ingredients, such as ginger and devils claw root to support joint mobility.

Studies also suggest that up to 70% of dogs exhibit anxiety-related behaviours at some point in their lives. This anxiety can be in the form of separation anxiety, social anxiety, travel anxiety or noise anxiety. Approximately 50% of dogs show significant fear or anxiety in response to loud noises like thunderstorms or fireworks.. PAWD DRINKS Calming will help to relax and soothe your dog in any anxious situations.

PAWD DRINKS Active provides all the necessary ingredients to keep your dog, fit, healthy and hydrated. PAWD DRINKS Active is suitable for dogs who tend to over-exercise and require recovery or younger dogs who need a supplement to support their muscle development.

PAWD DRINKS are pH neutral and contain no acidifiers or preservatives. They are easy to consume and administer and are fast and efficient. They provide full hydration for your dogs, contain 100% natural ingredients, are low cost per portion and are loved by dogs! What’s more to love?

All dog lovers are invited to join a gentle walk around Battersea Park on Sunday 17 March. It will start at12.30 pm and will roughly take an hour. Dog walkers will then be offered a glass of something, followed by a few speeches from the founders and the scientists behind the product. Events will then move to The Lighthouse pub in Battersea, for nibbles, a drink and a few more words about the product. On the day, there will be an opportunity to try samples, purchase products, and in general have a nice day out meeting the PAWD team, but also meeting new dog owners in the PAWD community.

If you wish to attend, please email:

For further information please visit:

DotDotPet launches new range of shampoos at Crufts

A new eco conscious wellness and lifestyle brand, DotDotPet  is set to launch its new range of shampoos for dogs at Crufts 7-10 March at the NEC, Hall 5 Stand 109.

This innovative range of pet shampoos has been developed by a team of experts from the fragrance and cosmetic industries and designed to be kind to pets. Each formula features a pet preferred scent to help reduce bath time zoomies and anxiety plus a prebio to promote a healthy skin and coat. The formulation is vegan containing no nasties making it kind to sensitive skin. The shampoos provide deep cleansing and easy rinsing for a calmer bath time. The shampoos are available in an innovative easy to use no drip bottle.

The shampoos in the range are designed to suit different life stages and types of coat. The formulas include:

Curly Coat Conditioning Dog Shampoo DotDotDog

A deep cleansing curly coat conditioning dog shampoo specifically formulated for dogs with curly coats, containing vegan biotin and olive oil for soft bouncy curls.

Long Coat Conditioning Dog Shampoo DotDotDog

A long coat conditioning dog shampoo specifically formulated for dogs with longer coats, containing coconut and babassu for a silky, glossy shine

Double Coat Conditioning Dog Shampoo DotDotDog

A double coat conditioning dog shampoo specifically formulated for dogs with double coats, containing green tea & jojoba for de-shedding, cleansing and hydrating.


Short Coat Conditioning Dog Shampoo DotDotDog

A short coat conditioning dog shampoo specifically formulated for dogs with short coats; containing centella asiatica and shea for a smooth soft finish

Puppy Conditioning Shampoo DotDotDog

A puppy conditioning shampoo specifically formulated for puppies of all breeds containing Aloe and Oatmeal to protect sensitive skin.

The RRP for each shampoo is £13.99

If you are interested in becoming a stockist then visit 

Xparkles, a designer pet accessory company wins a European Design Award

A brand new Lincolnshire-based designer pet accessory company that specialises in the manufacture of high-end collars for dogs  has won a prestigious European Product Design Award.

The European Product Design Award™ was created by the Farmani Group to recognise the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations. They reward the strategic thinking and imagination which goes into making a great product. Xparkles was the winner in PETS/Pet Supplies: Collars and leashes category. Xparkles also won the Muse Design Award in 2023.

Made from the finest French nappa leather, customers are able to change the look and mood of their pets’ collars by incorporating interchangeable charms made from pure silver (so that they don’t rust), with others which are encrusted with rhinestones. This new concept in pet collars which is patented by Xparkles in the UK and USA brings a uniqueness to the pet accessory market with the collars exceeding the manufacturing standards of many produced by high-end designer fashion houses. They are fashionable, stylish but more importantly, affordable! They also give your dog that touch of glitz and glamour which every four-legged friend deserves.

There are three types of charms to choose from, thread through, push through and screw based. Each leather collar is finished with hand-waxed and double stitched edges.  The buckles are made from stainless steel and lab test shows they can sustain 72kg of pull.   This makes every collar extremely durable with the soft leather making them very comfortable to wear.

Xparkles is the inspiration of founder and successful entrepreneur, Erika Yao and her partner Andrew Blach . As pet parents who liked to dress their bichon frise poodle cross in stylish pet accessories, they failed to find a designer decorative collar that would stand up to daily wear and tear and was also comfortable for their dog at the same time. Sensing a gap in the market, they created Xparkles.

Erika says,

“The use of interchangeable charms has been extremely successful in the human jewellery market and we wanted to create something that would provide a similar gift buying opportunity for pet parents. They are perfect for any fashion conscious dog owner as the look can be changed by switching the charms over to suit an outfit or mood.”

The Xparkles collars meet several quality standards already. Their designer holds a Jewellery design degree from UAL.  Their ISO9001 certified production partners also have in- house designers to help final check the products. Best of all the collars are made in Britain a country synonymous with the manufacture of high-end quality leather goods.

Xparkles are looking to stock pet boutiques that are interested in developing a long term partnership, and pet groomers who are looking for a new revenue stream.

The collars are available in a range of sizes and widths to suit different breeds and there is a good selection of different charms and accessories to add to the collars including leather bows.

RRP Collars start from £40 upwards, Charms start from £15 each and the leather bows £17.

For further information please visit:

Festive season frenzy

The festive season is a time of joy, celebration, and togetherness. It's also a time when pet owners want their furry family members to look their best. As a dog or cat groomer, this presents a fantastic opportunity to boost your business and provide a valuable service to your clients. To ensure a successful and stress-free festive season, it's crucial to prepare your grooming business ahead of time. In this article, we'll explore essential steps you can take to make the most of this bustling season.

Stock Up on Supplies

Before the holiday rush begins, it's essential to stock up on grooming supplies. Make a checklist of the items you'll need, including shampoos, conditioners, clippers, scissors, brushes, and any specialized products. Ensure that your equipment is in good working condition and consider purchasing backups for items that are prone to wear and tear. Having a well-stocked inventory will prevent unexpected supply shortages that could disrupt your business during this busy period.

Expand Your Team

With the increased demand during the festive season, you may need additional help to keep up with appointments. Consider hiring temporary staff or assistants to ensure you can accommodate more clients. Begin the hiring process early to have enough time to train new employees and make them familiar with your grooming methods and salon policies.

Create Festive Packages

To attract more customers, consider creating special festive grooming packages for their pets. These packages can include services like holiday-themed haircuts, seasonal baths, or even pet-safe dye jobs. Offering package deals is a great way to entice clients and set your business apart during this time of year.

Adjust Your Schedule

The festive season often comes with an increase in grooming appointments. To handle the surge in demand, adjust your grooming schedule accordingly. Open up more slots, extend your working hours, or even work on weekends if possible. This flexibility can help you accommodate more clients and generate additional revenue during this busy season.

Promote Early Booking

To prevent last-minute appointment rushes, encourage your clients to book their grooming sessions well in advance. Send out promotional emails or run social media campaigns to inform them about your festive season packages and the benefits of booking early. Offering incentives, such as discounts or priority scheduling, can motivate clients to secure their appointments ahead of time.

Decorate Your Salon

Create a festive and inviting atmosphere in your salon by decorating it with holiday-themed decor. This will not only get your clients into the holiday spirit but also make your salon more appealing. Simple touches like festive wreaths, holiday-themed pet bandanas, and seasonal scents can help set the mood and make clients feel welcome.

Set Up a Gift Shop

Consider selling pet-related products or gift items in your salon. Many clients are looking for gifts for their furry friends and pet-loving family members during the festive season. You can stock items such as pet toys, grooming tools, festive collars, or even custom pet apparel. A small gift shop within your salon can boost your revenue and make your business a one-stop shop for pet-related holiday needs.

Offer a Loyalty Program

Implementing a loyalty program can be a great way to retain customers and keep them coming back throughout the year. During the festive season, you can offer double rewards points, special discounts, or free services to loyal clients. This not only shows your appreciation but also encourages repeat business.

Maintain Safety and Hygiene

With an increased number of clients and pets in your salon, it's essential to maintain strict safety and hygiene standards. Regularly clean and disinfect your equipment, workstations, and common areas to prevent the spread of illness or parasites. Educate your clients about the importance of pet hygiene and the necessity of regular grooming, especially during the winter months when pets may get dirty more quickly.

Express Gratitude

Don't forget to express your gratitude to your clients for choosing your grooming services during the festive season. A simple thank-you note, a small holiday treat for their pet, or a personalized message can go a long way in building customer loyalty and goodwill.


The festive season can be a wonderful opportunity for pet groomers to thrive and provide a valuable service to their clients. By preparing your grooming business ahead of time, you can ensure a smooth and successful holiday season. Stock up on supplies, expand your team, create festive packages, and promote early booking to accommodate more clients. Consider offering loyalty programs, setting up a gift shop, and decorating your salon to create a welcoming, holiday-inspired atmosphere. Most importantly, maintain safety and hygiene standards to keep pets healthy and happy. With these preparations, you can make the most of the festive season and keep your grooming business thriving year after year.

Waggy Wagon

Sylvie Marks is the owner of Waggy Wagon, a dog grooming salon based in Dulwich, South East London. Sylvie tells us all about her amazing grooming business.

Hi Sylvie! What can you tell me about Waggy Wagon?

Waggy Wagon started out as a Mobile business in 2016. I bought a van and had it converted by Pro Dog Baths.

It started out very busy in the first few weeks, and I was able to make lots of new clients very quickly. In 2019 I, sadly, had to sell my van because of ULEZ.

I started working from home, and I built a salon in my garden. Although initially I was upset about losing my mobile business, I'm now loving working from home! Luckily most of my clients were local, so they just started coming to me. Following this, I managed to keep most of my long-term clients.

My business is built from the love of dogs. I have been a dog lover my whole life but for various reasons, I never had a dog until I turned 40.

At the time, I had just lost my long-term job of 16 years as a gallery manager. Sadly, we lost our home, and I had a small child. Life was very stressful.

I don’t actually remember where the idea came from but one week after losing my job, I was signed up for an intensive dog grooming course, and I have never looked back. My only regret is not doing it sooner!

What would you say is your unique selling point?

My unique selling point used to be about concentrating on nervous dogs that have previously been turned away from busy salons. I am very patient with dogs and I work one on one. And, the dogs seem to relax in this environment. I still kept all my clients from seven years ago and this is one of the many reasons!

What can you tell me about how you trained to be a dog groomer?

I trained with Heidi and Christine Anderton at Absolutely Animals in London. I met a lot of amazing people at that course that I still keep in touch with today. It is the best thing I’ve ever done and, as I said, I should have done it a lot sooner.

Do you have any “hidden gems” you’d like to share with our readers?

Because I had a lot of nervous dogs, and I had a diploma in aromatherapy,  I started using essential oils during my grooms. Lavender oil in my burner, to keep dogs calm.

Patchouli oil mixed in with the shampoo, to help with keeping bugs at bay. That led to me making certain products, such as an anti-anxiety spray, a canine shampoo bar and paw balm etc. I used to give them away to my clients at Christmas time as presents!

After a while, they started asking me for it, so I decided to start making them in small batches for retail, hence my secondary business Waggy Essentials was born. It’s a range of natural products for dogs.

What advice would you give to other dog groomers who are just starting out in the industry?

Be patient with your clients, four and two-legged. Be patient with yourself, too!

Don’t rush the grooms, as dogs pick up on your mood and will relax if you are relaxed. And,  do as many seminars, training days and further education as you can, to work alongside other,  more experienced groomers if you have the opportunity. You learn something new from everyone.  Never stop learning!

Are there any general thoughts you’d like to share?

I consider myself super lucky to have found my passion in grooming. Clients trust us with their dogs, who are mostly like family to them. It’s very special, and I never take it for granted.

Working with dogs is an absolute passion., and we are all very lucky to make a living out of something we love. Dogs are the best.