Do You Go Above and Beyond for Rescue Pets?
Do you go above and beyond for rescue pets? Do you go the extra mile for nervous dogs, neglected cats or pets who need a little more time, patience and understanding?
Then you could be a contender for Best Groomer for Rescue Pets at the inaugural Rescue Pet Awards.
Organised by Only Rescues, a free app helping people find and adopt rescue dogs and cats from more than 200 rescue organisations, the Rescue Pet Awards celebrate the people, organisations and businesses making a difference to rescue pets.
The Best Groomer for Rescue Pets award recognises groomers who go above and beyond for animals who may need something a little different.
Perhaps you regularly groom rescue pets, support a local shelter, offer your time or expertise to animals in need, or have developed a particularly patient approach for pets who find grooming challenging.
If rescue is close to your heart and you believe you deserve recognition for the work you do, nominate yourself.
Nominations are completely free and close at midnight on 30 September 2026.
The winner will be announced at the inaugural Rescue Pet Awards at the Andaz London Liverpool Street on 24 November, hosted by internationally recognised dog behaviour expert and television personality Victoria Stilwell.
Enter now at www.therescuepetawards.com
K9 Tranfurmations
From growing up in a dog-loving family to representing England on the world stage, Joanne Silk-Smith’s grooming journey is built on kindness, determination and a constant desire to improve. Owner of K9Transfurmations near Chester, she shares how passion, mentorship and self-belief have shaped her career.
Becoming a dog groomer wasn’t part of a carefully mapped-out plan for Joanne Silk-Smith. In fact, as she openly admits, “it wasn’t something I set out to do as a lifelong dream — I actually fell into it by chance.” A helping hand at Mike Wildman’s salon in Chester quickly turned into something far more meaningful. “It didn’t take long for me to realise how much I loved it,” she says — and the rest, as they say, is history.
Dogs, however, have always been central to Joanne’s life. With a mum who is a dog groomer and exhibitor, and a nan who bred and showed miniature long-haired Dachshunds, she was immersed in the canine world from an early age. “I grew up surrounded by a wide variety of breeds, from German Shepherds to Cockers and many in between,” she explains. “You could say dogs are very much part of my DNA.”
Like many successful groomers, Joanne credits strong mentorship as a key influence in her development. “My biggest stand-out mentor has to be Kirsty Hunt,” she says. A moment during a Mastergroom class remains vivid in her memory. While struggling with a Bichon, she looked up to see one of Kirsty’s Poodles mid-groom. “It genuinely stopped me in my tracks; I was completely in awe.” Since getting her own Poodle, Kirsty’s encouragement and support have been invaluable. “Having a mentor who pushes you beyond your comfort zone while giving you the confidence to try is worth their weight in gold.”
At the heart of Joanne’s business, K9Transfurmations near Chester, is a strong ethos of compassion and respect. “I focus on being kind and compassionate to both my clients and their dogs,” she says, “and I never forget that it’s a privilege to be trusted with making them look and feel their best.” She works on a quality-over-quantity basis, allowing time for each dog to receive the care they deserve. While firm about appointment policies, Joanne believes this creates mutual respect and long-term loyalty. “At the end of the day, our clients are the foundation of everything we do.”
Balancing salon life with competitive grooming hasn’t always been easy. “There are weeks where I’ll work six or seven days, particularly when a competition is coming up,” she admits. Alongside the physical and mental demands, there’s also family life to consider. Joanne is quick to acknowledge the support of her partner James and son Jackson, even while recognising the guilt that can come with time away. “Their encouragement, combined with my passion for the craft and my determination to be the best I can be, is what keeps pushing me forward.”
What keeps Joanne inspired day-to-day is variety and growth. She loves meeting new dogs, especially unfamiliar breeds, and still has a wish list. “Something a bit different like a Kerry Blue Terrier or a Chinese Crested” is high on it. Ultimately, though, it’s self-improvement that drives her. “The only person I want to be better than is myself.”
Her advice to fellow groomers is grounded and heartfelt: “Be kind first and foremost — to yourself as well as others. Stay humble.” She encourages making connections in what can be a surprisingly lonely profession, listening carefully to feedback, and never limiting yourself with self-doubt. “Growth begins the moment you challenge those doubts and allow yourself the space to try.”
Joanne’s own journey is a testament to that mindset. She is the Spaniel and Setter Team Member for Groom Team England for both the 2023/24 and current 2025/26 cycles, selected through a rigorous two-year qualification period. “Being selected twice is something I’m very grateful for,” she says. At the last World Championships, the team placed 6th out of 23 countries — “an amazing experience and a privilege.”
Looking ahead, Joanne sees the industry continuing to raise its standards and hopes clients increasingly value welfare and quality over price. Personally, she plans to keep learning, competing, and tackling new challenges — including becoming a more confident speaker. “Speaking in front of people has always terrified me,” she admits, “but it’s something I’m determined to improve.” With her drive and humility, there’s little doubt she will.
7.5 million Brits now feed dogs popular ‘superfoods’ as pet diets mirror their owners
7.5 million Brits now feed dogs popular ‘superfoods’ as pet diets mirror their owners
- Turmeric, bone broth and kefir are among the human wellness foods dog owners are embracing to boost pet nutrition
- Britain’s dog owners are investing £33 per month on ‘human food’ exclusively for their dog
- Pets at Home enters the culinary pet food space with Ruff’s Recipes, its own-brand range inspired by real home cooking
Handforth, UK - 11th March 2026 - As concerns around health and ultra-processed food in our diets rise, expectations of pet nutrition are changing too. New research from Pets at Home finds almost seven in ten dog owners (68%) - 1nationwide - are adding “superfoods”, popular in human diets, to their dog’s main meals.
From “salmon oil” and “watermelon” to “tuna brine”, a new generation of health-conscious pet parents are replicating their own eating habits in their dogs’ diets. Functional, nutrient-rich ingredients once reserved for human wellness routines are now becoming everyday additions to pet meals. The most popular include:
- Sardines (26%)
- Bone broth (22%)
- Blueberries (20%)
- Greek yogurt (20%)
- Turmeric (7%)
- Kefir (6%)
- Chia seeds (6%)
Owners are scrutinising what goes into their dogs’ meals more than ever, with seven in ten (71%) now checking for simple, whole-food ingredients. The focus on quality is reflected in spending, with owners investing an average of £33 a month on fresh “human food” exclusively for their dogs. Over a third (35%) say they would even cut back on their own food budget to maintain or improve the quality of their dog’s meals.
Re-defining pet nutrition
The shift in how Britain feeds its dogs reflects a deeper cultural trend: pets are now held to the same food standards as their owners. Over eight in ten (83%) say feeding their dog is just as important as their own diet, while more than half (55%) want their dog’s meals to look and taste home cooked.
The same anxieties reshaping the human food shop are now influencing pet aisles too. As scrutiny around ultra-processed foods intensifies, expectations of pet nutrition are rising:
- 76% expect their dog’s food to meet the same quality standards as their own
- 69% are concerned about ultra-processed dog food
- 50% say whole-food, fresh ingredients make their dog enjoy mealtimes more
Dishing up Ruff’s Recipes
While many owners prioritise their dog's nutrition, two in five (43%) admit that preparing meals from scratch isn’t realistic every day. This finding comes as Pets at Home launches its own-brand dog food range, Ruff’s Recipes. Inspired by home-cooking, the range brings British favourites to the dog bowl, including Chicken Casserole, Salmon Bake, Lamb Hotpot and Duck & Venison Game Stew, all made with freshly prepared meat or fish, vegetables, plus vet approved herbs and botanicals.
Commenting on the launch, Anja Madsen, Chief Operating Officer at Pets at Home, says: “An exciting shift is underway in pet nutrition, driven by the same food values transforming our own plates. Growing discussions around ultra-processed food, ingredient quality and transparency that shape our diets are now influencing what we serve our dogs and cats.
What we feed our pets is an extension of care. Ruff’s Recipes was created for this new mindset - delivering home-inspired, nutritious meals in a way that fits everyday life, and brings joy to every bowlful.”
Developed in partnership with Tetra Pak, Ruff’s Recipes wet meal cartons use gentler steam-cooking methods to help retain more vitamins and proteins while preserving natural texture and flavour. These cartons can be stored at room temperature and once opened can be resealed and stored in the fridge – no mess or smell. Dog owners can place these empty cartons in their household recycling for kerbside collection2.
“As pet owners become increasingly focused on ingredient quality and nutritional value, how food is prepared and packaged matters more than ever,” says Ivanna Skrypnichenko, Marketing Director at Tetra Pak North Europe. “Our packaging is designed to help preserve the quality and taste of the products, while our gentle steam‑cooking methods support the natural retention of nutrients in the ingredients. As expectations around pet food continue to rise - with many owners now seeking the same standards they apply to their own meals - this partnership reflects evolving feeding habits and supports the drive for higher quality and nutrition in the category.
Launching nationwide in all 450-plus Petcare Centres and online from today, Ruff’s Recipes offers variety across everyday feeding occasions while remaining accessible in price. Prices start from just £1.39 for single-serve wet meals in aluminium trays.
The full Ruff’s Recipes range can be found here, and includes:
- Wet meals – include gently steam-cooked recipes in recyclable Tetra Pak cartons3, as well as single-serve aluminium trays all with a minimum of 60% meat or fish, vegetables and herbs
- Dry food – grain-free recipes made with no meat meal and at least 30% freshly prepared ingredients, available in adult and puppy options
- Wet and dry foods – both include a veterinary-approved blend of 12 herbs and botanicals chosen for their health benefits, as well as great-tasting
- Treats – biscuits and bakes made with clean, recognisable ingredients such as oat flour, coconut oil and fruit. Range includes Breakfast Bakes, Minty Moments and Sleepy Snacks
- Snacks and Toppers – include Butcher’s Bites and Barking Bangers, plus Sunday Gravy topper with chicken broth and thyme
NEW DULUX DOG REVEALED AS ICON TURNS 65
The famous Old English Sheepdog marks a new milestone, fronting one of Britain’s new best loved ad campaigns
One of Britain’s most recognisable brand icons is getting a new leading lady. As the Dulux Dog celebrates its 65th anniversary, leading paint brand Dulux is unveiling Dorothy, the latest Old English Sheepdog to step into the role.
The Dulux Dog is back on our screens this month in a brand-new advertising campaign, looking as iconic as ever, but with a brand-new furry face in the starring role. For 65 years, the Dulux Dog has been a trusted presence in homes, marking modern life milestones across UK households, from special family moments, becoming a new pet parent or buying your first home. The dog has been constant over generations of decorators and ever-evolving interior trends.
Now, 20-month-old Dorothy is taking up the mantle, carrying forward a proud family legacy in a new TV campaign.
Making her TV debut this March, Dorothy stars alongside six puppies aged between eight weeks and six months, plus two adult dogs – all extended members of the family through Dorothy’s dad – in a heartwarming new advert celebrating the role our homes play in life’s biggest moments. And in a nod to their star status, each dog even had its own understudy on set!
From new beginnings to meaningful milestones, colour and paint help mark the memories that matter most. And through it all, the Dulux Dog remains the heart of the home, always being by our side. Dorothy brings a splash of colour, comfort and joy, through the good times and the bad.
A Legacy Spanning Generations
Dorothy comes from a prestigious line of Old English Sheepdogs and represents the latest chapter in an extraordinary family story. Her mum, Vienna, previously held the starring role, while her grandmother Olivia also fronted Dulux campaigns for several years. In fact, every Dulux Dog seen in adverts in the last decade has come from the same remarkable family line. Dorothy’s great-grandmother Madison was owner and breeder Ellen Wheeler’s, very first Dulux Dog in 2017!
From left to right, Dorothy, her mum Vienna and grandmother Olivia
For Ellen, it’s a multi-generational legacy built on love, dedication and care, with every dog becoming a treasured member of the family. Ellen knew from the very beginning that Dorothy, affectionately known as ‘Dot’, was special.
“She is such a gentle sweetheart who had such a traumatic start to life. We struggled to keep her alive for the first three to four days after birth. She was so tiny we named her Dot because she weighed less than half the other puppies.
“We had to keep her warm with hot water bottles and make sure she fed by holding her against her mum, as she wasn’t strong enough to stay on herself.
“We couldn’t let her go to a new home - nobody would realise how much fight she had to survive. She was our special little girl.”
Today, that once tiny puppy takes centre stage as the new face of Dulux. A powerful symbol of resilience, continuity and the enduring appeal of a British icon.
From Happy Accident to Household Name
The Dulux Dog story began with a happy accident. In 1961, during the filming of an advert, a dog named Dash, who belonged to a member of the production crew, wandered into shot. When the footage was tested with audiences, Dash stole the show. The response was so overwhelmingly positive that the director decided to keep him in the final cut, marking the beginning of one of the longest-running brand icon stories in British advertising history.
Over six and a half decades, the Dulux Dog has become synonymous with the Old English Sheepdog breed, so much so that the dogs are often affectionately referred to as “the Dulux Dog”.
Supporting a Vulnerable British Breed
Despite their fame and affectionate reputation, Old English Sheepdogs have been listed by The Royal Kennel Club as a vulnerable breed. In 2020, just 227 puppies were registered in the UK - a six-decade low - highlighting the risk of this much-loved British breed disappearing from our shores.
A Royal Kennel Club Spokesperson said: "The landscape of Britain’s favourite dogs has continued to shift in recent years, with some historic native breeds now so rare that they could be at risk of disappearing from our streets and parks - struggling to compete with newer, more fashionable breeds. The Old English Sheepdog peaked as the UK’s 9th favourite breed in 1979 and 1980 but then numbers began to decline with the breed currently on our vulnerable breed list.
It's therefore great to see Dulux continuing to shine a light on this particular breed which brings joy to so many people.”
By sharing Dorothy and her remarkable family’s story, Dulux hopes to remind the nation why it first fell in love with the Old English Sheepdog 65 years ago, while highlighting the importance of finding responsible breeders, such as those recognised by The Royal Kennel Club.
Dulux’s commitment to the breed extends beyond the screen. For over 40 years, the brand has proudly supported Old English Sheepdog Rescue & Welfare, helping to raise funds that provide shelter, care, medical treatment and loving homes for Old English Sheepdogs in need.
Sam Balloch, Head of UK Consumer Brands at AkzoNobel said, “The Dulux Dog has always represented more than paint. For 65 years, the dog has been part of the moments that shape our lives - from decorating a child’s bedroom to marking a fresh start in a new home.
“Over the decades, the Dulux Dog has reflected how we live, symbolising the power of colour to transform not just a room, but how we feel within it.
“Across generations, families have invited the Dulux Dog into their living rooms through our adverts, and in return the dog has become part of their own home stories. Reaching this 65-year milestone is incredibly special for us, and introducing the next chapter in that journey feels like celebrating a member of the family.”
Life Behind the Lens
When she’s not filming or being the centre of attention, Dorothy loves playing tug of war with her mum Vienna (much to the annoyance of Grandma Olivia). She has endless energy for chasing balls, and is always keen to befriend the family cat, who is somewhat less enthusiastic. After a busy day, she can be found relaxing on the sofa, enjoying tummy tickles or climbing onto a lap for a cuddle.
FUN FACTS ABOUT THE DULUX DOG
- It takes over 2 hours to groom Dorothy to perfection
- She’s incredibly nosy and loves watching the world go by from the window
- She gets especially excited when she meets other Old English Sheepdogs
- If you stop paying attention, she’ll gently poke you with her nose to remind you she’s there
65 Years of Dulux Dogs:
- 1961-1969: Dash (Shepton Daphnis Horsa)
- 1969-1974: Fernville Lord Digby – he was the star of ‘Digby Biggest Dog in the World’
- 1974-1979: King Hotspur of Amblegait – he appeared in over 50 TV adverts as well as public appearances for ICI/Dulux
- 1980-1981: Gambit – he famously moulted excessively on set
- 1981-1986: Duke – had 3 understudies: Tania, Polly and Cassie
- 1986: Tanya Jedforest Magic Flute – our first ever female dog to take the role
- 1986: ‘Pickle (Dreamweaver Lorien’s Lament Pickle)
- 1990-1996: Queenie (Hurstbank Queenie Girl)
- 1995-2002: Mash (Hurstbank Monster Mash) - who is also Queenie’s son
- 1999-2008: Cedric (Stourvale The Wishmaster at Hurstbank)
- 2007-2015: Spud (Krisendaw King Edward of Hurstbank) and
- Don - Dog of the North - who was the main Dulux Dog
- 2011-2018: Herbert (Bovaron Just William) – Dog of the South - originally an under-study before he then took over from Spud
- Lewis (Molyneux Smoother Operator) – Dog of the North
- 2018-2019: Mr Chips (Ladamis Captain Morgan) - under-study for Herbert
- 2012-2016: ‘Willow’ (Molyneux Uptown Girl) – under-study for photoshoots and TV work
- 2016-2020: Willow became official ‘Dulux Dog [of the South]’ – she is famous for the Dulux Easycare TV ad campaign (‘muddy and wet Willow’!)
- 2020–2025: Madison and her daughter Olivia
- 2025–2026: Dorothy (Olivia’s daughter)
The new Dulux advertising campaign premieres at the end of March. For more fun facts about the Dulux Dog, visit: www.dulux.co.uk/en/dulux-dog
Mutneys Professional Pet Care to Host Daily Dog Grooming Demonstrations at Crufts 2026
Mutneys Professional Pet Care has announced that it will be hosting two live dog grooming demonstrations each day throughout Crufts 2026, offering visitors the chance to watch award-winning groomers in action at the world’s greatest dog show.
The demonstrations will take place across all four days of Crufts 2026, held from 5–8 March at the NEC Birmingham, with sessions running directly from the Mutneys stand (Hall 4, Stand 138).
Mutneys, a leading UK manufacturer and supplier of professional dog grooming products, is attending the prestigious event for its 29th year and will be showcasing a new stand, located in the central aisle of Hall 4, next to Hall 5.
Each day, two expert-led demonstrations will highlight a variety of grooming techniques and styles, hosted by award-winning dog groomers from across the UK. Visitors will be able to see specialist skills up close, ask questions and gain practical insights into professional grooming methods throughout the show.
The schedule includes demonstrations such as a Clipped Cocker session, Standard Poodle Coat Carving, Puppy Cocker Spaniel Handstripping, Poodle Styling in HCC, a Salon-Style Teddy Trim, a Bichon Frise groom and a Teddy Bear Trim with Donut Muzzle, delivered by respected grooming professionals and salon owners.
The live demonstrations are designed to be informative and engaging for both professional groomers and dog owners, forming part of Mutneys’ ongoing commitment to education within the grooming industry.
In addition to the demonstrations, visitors to the stand will be able to explore exclusive show offers across Mutneys’ full range of dog grooming products, including shampoos, scissors, blades, clippers, brushes and their popular Supertub bath.
Crufts attracts thousands of dog lovers, competitors and industry professionals each year, with over 500 trade stands and a packed programme of competitions, displays and expert advice.
A spokesperson for Mutneys Professional Pet Care said:
“We are so excited to be returning to Crufts for our 29th year and to bring daily dog grooming demonstrations to our stand. It’s a fantastic opportunity for groomers and pet owners alike to learn from some of the UK’s most talented professionals and see high-quality grooming techniques in a live environment.”
Visitors are encouraged to attend the demonstrations at Mutneys’ stand (Hall 4, Stand 138) throughout the four-day event.
Event Details:
Crufts 2026
5–8 March 2026
NEC Birmingham
Mutneys Stand: Hall 4, Stand 138
For more information about the demonstrations and Mutneys’ full event schedule, visit www.mutneys.com.
For All DogKind Launches New Battersea Co-Branded Shampoo and ‘Wash With Care’ Campaign to Support Dogs in Need
Natural grooming brand For All DogKind (FADK) has announced the launch of a new Battersea co-branded shampoo, created to raise funds and awareness for the thousands of dogs and cats cared for by the much-loved charity every year.
Developed as part of FADK’s nationwide initiative, the Wash With Care campaign. The new shampoo will be available exclusively through participating UK grooming salons, It represents a central part of the brand’s commitment to encouraging more mindful, empathetic dog care both at home and in professional grooming settings.
While the product proudly carries the Battersea name, with donations from every bottle directly supporting the charity, the Wash With Care campaign is entirely led and delivered by For All DogKind, built to champion better wash routines and help raise vital funds for Battersea’s ongoing work. For every Battersea licensed shampoo sold we’ll donate a minimum of £1 to Battersea.
A Salon Exclusive Product Designed to Give Back
The co-branded shampoo has been formulated to the same high standard as the rest of For All DogKind’s grooming range, offering a natural, gentle, effective clean suitable for a wide range of coat types. Every purchase contributes a donation to Battersea, helping the charity continue its mission to be there for every dog and cat that needs support.
Alongside the salon exclusive 5L professional edition, participating salons will also stock a 250ml take home bottle, allowing owners to maintain their dog’s Wash With Care routine between grooms while supporting the charity further.
Introducing the ‘Wash With Care’ Movement
The Wash With Care campaign has been created by For All DogKind to promote a kinder, more considered approach to dog washing, both in grooming salons and at home.
The campaign encourages owners to:
- Slow down and create calmer wash experiences
- Look for early signs of skin or coat issues
- Use gentle, skin-kind products
- Treat wash routines as a moment of connection
- Support their local groomer’s expertise
At the heart of the campaign sits the new Battersea co-branded shampoo, symbolising the importance of care, community and compassion in dog grooming.
Empowering Groomers Across the UK
Participating salons will receive:
- Point of sale assets
- Campaign materials for in salon visibility
- Access to retail stock of the 250ml take-home shampoo
- The opportunity to support a leading UK animal charity through every sale
- National awareness driven by For All DogKind’s marketing campaign, including influencer activity and consumer facing storytelling
A Powerful Collaboration for a Positive Cause
“Our mission with Wash With Care is simple, to help both groomers and pet owners create calmer, more compassionate wash experiences, while giving back to an organisation that does so much for animals across the UK,” said Laura, Founder of For All DogKind.
Availability
The Battersea x For All DogKind shampoo
Campaign officially launches in February 2026
Grooming salons interested in participating can contact info@foralldogkind.co.uk | www.foralldogkind.co.uk for more information.
For every Battersea licenced shampoo FADK will donate a minimum of £1 to Battersea.
Safe and Efficient Bathing
Bathing of course is essential to the grooming process and accordingly to a groomer’s success. There are many opportunities to employ simple techniques to ensure effective, efficient and safe bathing.
Water composition/quality is a frequently overlooked determinant of successful bathing. Hard water or water with high levels of metals or certain minerals impedes lathering and the removal of dirt and debris from coats and skin. Minerals and/or metals can be deposited on the coats and skin during bathing resulting in an unwanted buildup of material on the animal’s skin and coat. This can also cause the coat to appear dull and be less manageable. Heavy metals in water can also be toxic over time for both animals and bathers.
These problems are easily resolved by conditioning or filtering water for bathing. While there are numerous categories of water filtration systems, two primary types are practical for groomers. Mechanical/absorption filtration systems which employ charcoal filter, and reverse osmosis systems are both effective. A mechanical system should be at least two stages with a prefilter in front of a charcoal filter. Fibrous prefilters are less expensive and capture larger particles and prevent the more expensive secondary charcoal filters, which are engineered to capture smaller particles, from getting contaminated and rendered ineffective prematurely.
Reverse osmosis systems are more complicated and expensive but require filter changes less frequently. They are
also generally larger even though some mechanical systems are quite large. Bathing with filtered/conditioned water
will allow all shampoos to function more effectively, reduce the need for second baths and result in greater efficiency and grooming quality.
Shampoo dilution and application are also important issues. Unless a groomer is using a bathing system, virtually all shampoos should be diluted for efficiency and value. Dilution is best achieved by adding shampoo to water in a sterile dilution container. Putting the shampoo in the container first results in dynamic tension binding the shampoo to the bottom of the container slowing the dilution process.
Dilution ratios for each shampoo product will of course differ but the object is to use as much shampoo as necessary yet as little as possible to reduce cost. Diluted shampoo sprayed or poured from the back of the head down a wet dog’s back to the tail should flow down the sides without excess product running down the tub drain. Undiluted shampoo applied to the animal takes longer to dilute and spread, longer to work in and longer to rinse as well.
There is some controversy over the value of lather. Lather is very helpful in that it lifts excess oils and dirt from
coats to the surface to be rinsed away. Absent sufficient lather, such oils and dirt tend to remain sequestered in the
coat preventing thorough cleaning. Well formulated shampoos provide rich effective lather that simultaneously rinses easily.
Grooming areas are microbe rich environments. Cross-contamination onto and between animals can be
minimized with simple procedures/ precautions. Cleaning and sterilizing the entire grooming area regularly is
important. Shampoo dilution containers should be sterilized between filling cycles and care should be taken to not
allow contamination between filling cycles to prevent cross-contamination of pathogens.
Shampoo selection of course is critical. There is no perfect shampoo for every bathing application. It is important
to try to find shampoo products that provide the best intrinsic value. The pet shampoo manufacturing business is
largely unregulated. Accordingly, it is not uncommon to see advertising claims not supported by fact. If the manufacturer claims concentration ratios of up to 50 or 100 to 1, test the product at the claimed ratios for functionality. If the product diluted to its advertised ratio behaves like water, it might be time to reconsider its cost-effectiveness. Not every shampoo manufacturer will have the best product in every category. It can be wise to search for the best everyday shampoo as well as the best specialty products even if it means using products from several different manufacturers.
by Greg Crisp, President Double K Industries
The 12 strays of Christmas! Meet the adorable dogs hoping for a forever home in the new year
All featured shelters are part of Pet Remedy’s trusted national rescue map, created to help would-be adopters find ethical, welfare-first centres across the UK.
As the twinkling lights go up and families come together, thousands of dogs across the UK will spend Christmas waiting patiently for the greatest gift of all, a loving home.
From tiny Pomeranians to sleek lurchers and golden-oldie terriers, these are the 12 Strays of Christmas, each with their own story, charm, and a hopeful heart for a happy new year.
Animal behaviour consultant Andrew Hale of Pet Remedy says the festive season is the perfect time to reflect on what dogs truly need.
“Adopting a dog is one of the most rewarding things you can do, but it’s also a responsibility,” he explains. “Their emotional wellbeing must come first. A new home, new routines and new people can feel overwhelming, so patience, empathy and understanding are key. When we prioritise how a dog feels, everything else falls into place. We put emotional wellbeing at the heart of all the resources that we give to our rescue partners."
Pet Remedy created its UK-wide trusted shelter map this year to help guide future adopters towards reputable, ethical rescues.
We set up the map to make it easier for people to find shelters that put welfare at the heart of everything,” Andrew says. “Every dog deserves safety, compassion and a chance to thrive, and we want adopters to feel confident that they’re supporting organisations who uphold the very best standards.”
He added: “Dogs don’t arrive knowing our routines or expectations. Give them time, create safe spaces and go at their pace. Building trust is the greatest gift you can give.”
Here are the 12 wonderful dogs hoping 2026 will be their year.
- Hallie, 4 – Cheltenham Animal Shelter
A sweet, calm ex-racing greyhound known for her signature lean. Hallie could live with respectful children 10+ and potentially another sighthound. She loves company and struggles when left alone, so needs someone home most of the time. With a typical greyhound prey drive she cannot live with cats or small animals. Gentle, foodie-loving and cuddly, Hallie is ready for a soft bed and a peaceful retirement.
- Oz, 3 – Cheltenham Animal Shelter
Energetic, intelligent and full of affection, Oz has even completed an IMDT training course. He thrives on puzzles and fun training sessions, needing an active, adult-only home with a spacious garden. Friendly and excitable, he settles beautifully once he trusts you. He must be the only pet and doesn’t like long periods alone, but for an owner seeking a bright, playful soulmate, Oz could be “the one”.
- Ivy, 4 – Cheltenham Animal Shelter
A friendly, affectionate lurcher who loves cuddles and meeting new people. Ivy could live with children 10+ and possibly another sighthound, but due to her strong prey drive she cannot live with cats or small animals. A secure garden is essential as she can jump high when excited. She struggles with being alone and needs a home where someone is around most of the time. Sweet, sociable and gentle, Ivy is ready for a family filled with warmth and kindness.
- Lady, 14 – National Animal Welfare Trust
A gentle, well-mannered Jack Russell Terrier cross seeking a quiet home for her golden years. She prefers gentle potters over long walks and adores relaxed company. Lady could live with polite children but needs to be the only dog, despite being friendly on walks. Her adorable “morning tap dance” has already won staff over. She’s hoping to spend her twilight years with someone who loves peaceful companionship as much as she does.
- Mowgli, almost 2 – Cheltenham Animal Shelter
A lively, intelligent terrier who loves tug games, adventures and cheese. Mowgli needs an experienced, adult-only home, or one with children 16+. He thrives on mental stimulation and requires a secure garden. Walks can overwhelm him around other animals, so quiet areas suit him best. Vocal with visitors but affectionate once settled, he struggles being left alone. With the right support, Mowgli will be a funny, loving companion with a big personality.
- Luna, 5 – National Animal Welfare Trust
A spirited Chihuahua cross with a bold personality. Luna can find the world overwhelming, so she needs a patient, confident, adult-only home. Once she trusts you, she’s loyal, affectionate and enjoys walks and mental challenges. She must be the only pet, as she prefers all the attention. In the right environment, Luna will blossom into a devoted little friend.
- Rolo, 1 – Cheltenham Animal Shelter
A young, affectionate lurcher with a constantly wagging tail. Rolo loves squeaky toys, zoomies and treats. He could live with children 10+, though he can be bouncy when excited. He must live without cats and should be the only dog, though he’s polite with dogs out and about. Able to be left for short periods, Rolo is bright, cuddly and ready to bring joy to his forever home.
- Dexter, 4 – Cheltenham Animal Shelter
A lively, affectionate Staffordshire Bull Terrier cross with a huge heart, Dexter loves belly rubs, toys and showing off his “sit and paw”. Friendly and enthusiastic, he can be bouncy, so he needs a home with children 16+. Everything in life is still new to him, but he’s clever, curious and eager to learn, though strong on the lead. He needs to be the only pet and struggles being left alone. With someone around most of the time, he’ll be the most devoted companion.
- Daizy, 4 – Animals in Distress
This beautiful Pomeranian is sweet, sensitive and looking for a calm home where she can be the only pet. Nervous around children and other dogs, she needs a household with teenagers or older. Daizy can’t cope with being left alone for long, but with patient support she’s growing in confidence every day. She’s ready for the safe, loving home she deserves.
- Bonnie, 3 – Animals in Distress
A Springer Spaniel–Labrador cross full of cuddles, character and goofy charm. Bonnie needs an active, adult-only home and someone around most of the time. Sociable with dogs on walks but happier as the only pet, she can’t live with cats. She occasionally struggles with sharing items, so patient training is important. Affectionate and playful once she trusts you, Bonnie has so much love to give.
- Marley, 3 – Cheltenham Animal Shelter
An affectionate Cocker Spaniel with a trademark full-body wiggle. Marley loves exploring on walks and could potentially live with a calm, well-socialised dog, though not cats. Sensitive to new situations, he needs a home with children 12+ who can help build his confidence. A secure garden is a must for his zoomies. Playful and loving, Marley is ready to bring warmth and joy to a committed family.
- Otis, 5 – Animals in Distress
A sensitive Labrador cross who has made huge progress in rescue. Otis needs an experienced, adult-only home that understands his gentle nature. He thrives on calm environments, patient training and puzzle games, and must be the only pet. With mild hip dysplasia he needs gentle exercise, but he still enjoys his walks. With the right family Otis will be a loyal, deeply rewarding companion.
Find out more at www.petremedy.co.uk
https://animalsindistress.uk.com
Pet owners are being bombarded with conflicting and often harmful dog advice online, and now one of the UK’s best known pet wellbeing brands has launched a nationwide initiative to help cut through the confusion.
Pet Remedy has created a new UK Charity Partners Map to highlight ethical, welfare driven dog rescues that uphold high standards at a time when irresponsible breeding, abandoned litters and misleading dog behaviour content are becoming worryingly common.
The interactive map on the Pet Remedy website features trusted organisations including Dachshund Rescue UK, Labrador Lifeline Trust and Greyhound Trust Mersey and Cheshire, with more being added as rescues sign up to the company’s ethical framework.
Pet Remedy says the aim is to give overwhelmed owners and adopters a safe starting point when choosing a rescue, at a time when social media is filled with conflicting training methods, fear based trends and influencers promising “quick fixes.”
The urgency of the initiative has been underscored by a heartbreaking incident reported by the RSPCA. Seven ten week old terrier cross puppies were found abandoned outside the gates of the RSPCA Doncaster and Rotherham District Branch during severe storm conditions at the weekend.
A shocked staff member arrived for work at 8am and discovered the terrified puppies crammed inside a metal cage with no food or water. Daniel Cartwright, the branch manager, said: “They are doing really well and all appear healthy. It is heartbreaking to think that someone has just discarded them like this.
The puppies were in a crate at the side of a main road, not even close to our building. They were left in conditions that put them in harm’s way, especially with the cold and rainy weather we were having at the weekend.” Pet Remedy says incidents like this highlight exactly why owners need consistent, trusted, welfare led guidance when choosing where to adopt.
Every charity listed on the map adheres to the Pet Remedy Pledge, a commitment to avoid any training tools or methods that deliberately cause fear, pain or psychological distress, and to only use approaches that protect a dog’s physical, emotional and mental wellbeing.
The pledge, which has also been adopted by trainers and behaviourists in the company’s professional network, forms the backbone of the map’s vetting process and ensures that each rescue operates with a welfare first ethos.
Andrew Hale, C.A.B, C.C.B, Behaviour Consultant for Pet Remedy, said: “There is such a minefield of conflicting dog information out there that many owners simply do not know who or what to trust.
"Our rescue map exists because we wanted to build a network people can rely on, where every organisation listed puts the animal’s wellbeing first. Ethical rescues are doing extraordinary work under increasing pressure, and it has never been more important to help the public find the right support.”
Pet Remedy, whose clinically proven calming range is widely used and approved by vets, says the map is just part of its wider mission to make dog welfare accessible and evidence-based.
Their products work via natural calming mechanisms by supporting GABA pathways, which help reduce stress in mammals, and the brand has long been vocal about the need for ethical, science backed approaches in UK pet care.
With abandonment cases rising, behaviour problems increasing and owners more confused than ever, Pet Remedy hopes its new map will become a trusted resource for anyone looking to adopt a dog responsibly.
To find out more go to www.petremedy.co.uk
