LitPet Introduces Three Advanced Veterinary Wellness Innovations at PATS 2026
LitPet®, one of the UK’s fastest growing science led pet wellness brands, is unveiling three new clinically engineered products at PATS 2026. (stand J56)
The launch continues the momentum of a company founded less than two years ago, born from a deeply personal catalyst: the sudden loss of founder Stephen Hu’s British Shorthair cat, Kung Hey, to a stress related urinary condition. This moment exposed a major gap in the supplement market — chronic stress and underlying health imbalances were being overlooked, while most products focused only on surface level symptoms.
Stephen’s research journey led him to explore Traditional Chinese Medicine (TCM) alongside modern biomedical science. With research teams in London and Hong Kong and collaborations with experts trained at Oxford, Cambridge and Johns Hopkins University, LitPet® is committed to clinical rigour, sustainability and meaningful community impact. LitPet works with scientists whose work focuses on collagen biology, metabolic pathways, mucosal absorption, and nutritional modulation of chronic inflammatory conditions. This dual discipline approach — Eastern herbal philosophy combined with Western clinical methodology — forms the foundation of LitPet’s product development.
Since launching in 2025, LitPet has achieved rapid industry recognition, including Gold for Most Promising New Start Up and Silver for Best New Product at the PetQuip Awards, and finalist positions at the PIF Innovation Awards 2025 & 2026.
THE NEW PRODUCT RANGE
FLEXIGUARD® — Advanced Joint & Mobility Support Powder
FlexiGuard® is designed as a daily meal topper that supports joint comfort, cartilage structure and long term mobility. Joint stiffness affects up to 37% of dogs and 40% of cats, with joint degradation impacting more than 80% of senior dogs and 90% of senior cats. Tablets often lead to rejection and poor compliance; FlexiGuard® solves this by delivering clinical grade actives in a highly palatable powder.
At the core of the formula is Xelflex®, a patented hydrolysed collagen peptide matrix developed using research methodologies originating from Oxford and Cambridge biomedical labs. These peptides have been shown in vivo to significantly reduce joint swelling and oedema at 50mg/kg, supporting cartilage resilience, synovial fluid integrity and collagen fibre repair. FlexiGuard® builds on this foundation with glucosamine HCl, MSM, turmeric and yucca, creating a comprehensive five way approach to mobility support.
The product offers exceptional value for pet parents, providing up to a 90 day supply for small pets at under 28p per day, and is manufactured in Ireland under strict quality standards.
PROJOINT® ADVANCED ORAL GEL
ProJoint® Oral Gel is engineered for pets who refuse pills or have reduced appetite — a challenge highlighted repeatedly in LitPet’s customer feedback. The gel delivers fast acting mobility support through direct to mouth dosing using an included calibrated syringe.
Its efficacy comes from Kynosil®, a bioactive compound at 7.5mg/ml that absorbs through the oral mucosa, bypassing slower liver metabolism. This sublingual route allows Kynosil® to act quickly on collagen fibre cross linking (Types I, II and III), supporting connective tissue density, ligament strength and cartilage repair. The mucosal absorption model used in ProJoint® reflects research principles taught within Oxford’s physiology departments and Cambridge’s veterinary medicine programmes, where oral mucosal delivery is recognised for its speed and efficiency.
The natural salmon flavour eliminates pill swallowing stress, and the product is available in both 30ml trial size and 60ml value size. ProJoint® is manufactured in the UK in GMP certified facilities, consistent with LitPet’s commitment to clinical rigour and third party testing.
METABOLIC ORAL GEL — Species Specific Formulas for Dogs & Cats
With 50% of UK dogs and 43% of cats classified as overweight, pet owners increasingly need safe, non medicinal support for maintaining a healthy body condition. LitPet’s Metabolic Oral Gel provides this through species specific formulas calibrated to canine and feline glycaemic pathways — a distinction often overlooked in generic weight management supplements.
The gel is powered by Pep2Dia®, delivering 75mg/ml of patented bioactive peptides clinically validated to inhibit α glucosidase in the small intestine. This slows carbohydrate breakdown, reduces post meal glucose spikes and supports daily satiety. In a 60 day feline clinical trial (15mg/kg twice daily), Pep2Dia® produced a 24% reduction in fasting blood glucose and a 4.5% reduction in body weight.
LitPet (Stand J56) PATS 27 – 29 September.
Trinkety Paws to Showcase Award Winning Waterproof BioThane® Designs at PATS, Including the Launch of the New Celestial Range
Multi award winning canine accessory manufacturer Trinkety Paws will exhibit its premium waterproof BioThane® collections at PATS 2026 on stand H22, unveiling its newest design series: the Celestial Range.
Following record sales at Crufts and continued growth among independent stockists and multi site retailers, Trinkety Paws is strengthening its position within the UK pet accessories market. The brand is recognised for colourful, high quality designs, all handcrafted by its small team in Northamptonshire.
A Standout Collection for Retailers Seeking High Performance, High Margin Accessories
The new Celestial Range takes Trinkety Paws’ signature hand splattered finish in a striking new direction. Rich, cosmic inspired colourways—including Navy Celestial and Burnt Orange Celestial—are paired with premium solid brass hardware to create exceptional visual impact.
The range includes collars, leads and wide fit sighthound collars, all handcrafted in Northamptonshire from genuine waterproof BioThane®. Durable, odour resistant and easy to clean, the material offers everyday practicality without compromising on style.
Created to stand out both in store and online, the Celestial Range offers retailers:
- Distinctive hand splattered finishes, making every piece unique
- Weather ready durability for muddy, wet and coastal adventures
- Wipe clean, odour resistant practicality for everyday use
- Handcrafted British quality with robust, strength tested construction
- Coordinating collars and leads that encourage matching set purchases
- New branded FSDU display options for impactful merchandising
- Special PATS bundle deals for cost effective range introductions
The Navy Celestial Collar and Lead have also been entered into the New Product Showcase, giving visiting buyers another opportunity to discover the new collection.
Expanding the Waterproof BioThane® Collection
Alongside the Celestial launch, Trinkety Paws will showcase its wider Waterproof BioThane® and Premium Rope Collection. Handcrafted in Northamptonshire, the range brings together award winning designs, proven bestsellers and distinctive limited edition finishes, including collars, leads, hands free training leads and long line recall leads.
While the brand works with a palette of more than 25 colours, its trade offering is centred around curated collections that make buying, displaying and coordinating products straightforward for stockists. Each collection combines considered design with dependable performance and the British craftsmanship for which the brand is known.
The company also operates Trinkety Equine, a direct to consumer sister brand offering UK made waterproof BioThane® headcollars, lead lines and lunge lines. Although not yet part of the wholesale offering, it demonstrates the team’s high level of craftsmanship.
Flexible Ways for Retailers to Work with Trinkety Paws
Trinkety Paws works with a growing network of independent stockists, online retailers and multi store groups in the UK and overseas. Its trade model supports businesses at different stages of growth—from new retailers introducing a selected collection to established businesses expanding their ranges.
Approved retailers can access:
- Traditional wholesale accounts with an achievable initial MOQ and no MOQ on top ups
- Curated collections and bundle deals featuring proven products, colours and sizes
- Branded FSDU displays and merchandising support
- UK dropshipping for approved UK based online retailers
- Selected white label manufacturing using established designs
- Bespoke product development discussions for projects requiring sampling or manufacturing
Founder Statement
Founder Nadine Berger said:
“Retailers want products that look beautiful, perform reliably and are made to last. The Celestial Range brings together our signature hand splattered finish with the durability customers expect from Trinkety Paws. PATS is the perfect place to introduce these new designs to trade buyers who value quality, craftsmanship and UK manufacturing.”
She added that the brand will also unveil its limited edition Christmas Range, available exclusively from Trinkety Paws.
Visit Trinkety Paws at PATS
Retailers attending PATS can explore the full Celestial Range, preview the Christmas Collection and discover the Splattered, Premium Rope and core waterproof BioThane® collections. Visitors can also view the new FSDU displays, access special PATS bundle deals and speak with the team about wholesale accounts, UK dropshipping and white label opportunities.
PATS 2026 — NEC Birmingham — 27–29 September 2026 — Stand H22
The Paws Lab's New Skin Cleanser & Skin Repair Support Delivers Outstanding Results
The Paws Lab®, the science led pet hygiene brand powered by advanced SilverTi+ technology, has reported exceptional results from a recent case at The Hound Hut, Rochester, where a dog with a persistent, flea aggravated wound made a full recovery within five weeks using new The Paws Lab's Skin Cleanser and Skin Repair Support.
The dog, a regular grooming client, had been experiencing a stubborn wound surrounded by constant flea activity, causing irritation, redness, and slow healing. After introducing The Paws Lab's two step skin care system, the wound closed, inflammation subsided, and healthy fur regrew — delivering a complete recovery that impressed the grooming team.
SilverTi+ Technology: 10× The Concentration Than Standard Pet Products
The Paws Lab's skin care range is powered by SilverTi+, a proprietary formula combining nano silver and titanium dioxide, designed to soothe and protect irritated skin. It contains up to 500 ppm nano silver—up to 10 times the concentration commonly found in colloidal-silver pet-care products, which typically contain up to 50 ppm.
This advanced technology positions The Paws Lab as a premium solution for retailers seeking credible, science driven products in the fast growing pet skin health category.
Step 1: Skin Cleanser — Daily Antimicrobial Preparation
The Skin Cleanser removes debris, contaminants, and microbial build up that hinder healing. Its alcohol free formula is suitable for sensitive and compromised skin, making it ideal for grooming salons and retailers serving pets with recurring irritation, environmental sensitivity, or slow healing patches.
Step 2: Skin Repair Support — Targeted Relief for Recurring Issues
Designed for persistent itching, redness, and stubborn skin irritation, Skin Repair Support targets bacterial and fungal overgrowth while soothing inflammation and supporting wound recovery. It is 100% alcohol free, non toxic, and safe for daily, long term use.
Proven Results in a Grooming Environment
The Hound Hut reported:
- Reduced redness within the first week
- Flea activity stopped by week three
- Skin closed and calm by week four
- Full healing and healthy fur regrowth by week five
The grooming team described the outcome as “like the wound was never there.”
The Paws Lab has also just recently introduced The Daily Protection Spray which is an everyday protective spray for paws, bellies, and high-contact areas and designed to help protect pets before and after walks. Powered by SilverTi+, a patented antimicrobial technology, this gentle formula creates a daily shield, helping defend against the bacteria, viruses, fungi, and outdoor exposure dogs and cats encounter on every adventure.
As well as helping to protect pets from what they encounter outdoors, regular use can also help reduce the dirt and environmental microbes they may otherwise bring back into the home on their paws and coats.
Retail Opportunity
With skin health issues among the most common concerns raised in grooming salons and pet retail, The Paws Lab's SilverTi+ range offers a high performance, science backed solution that drives repeat purchase and customer loyalty.
OSCAR PET FOODS MARKS 30 YEARS OF NUTRITIONAL EXCELLENCE
OSCAR Pet Foods, a leader in the pet industry, is thrilled to be celebrating its 30th anniversary marking three decades of dedicated service to pets and their owners. Since 1994, OSCAR has been committed to providing high quality, nutritious pet food that not only satisfies our cherished companions but also contributes to their overall health and well-being.
Over the past 30 years, OSCAR Pet Foods has grown from strength to strength with a strong established network of franchisees throughout the UK. The company’s journey has been fuelled by a passion for animals and a desire to create balanced and tasty meals that cater to the unique nutritional needs of every pet.
Key milestones in their 30-year journey include:
- Commitment to Quality. From the beginning, OSCAR Pet Foods has maintained a steadfast commitment to only using the finest ingredients in its recipes and prioritising the health and happiness of pets.
- Innovation in Nutrition. Over the years, OSCAR has embraced advances in pet nutrition ensuring its products keep evolving to meet the changing needs of pets. Its team of nutritional experts work continuously to develop innovative formulas that support pets at every stage of life.
- Community Engagement. OSCAR Pet Foods takes pride in being an active member of the communities in which it serves. Through its strong network of local franchisees, it strives to make a positive impact on the lives of pets and their owners.
- Customer Satisfaction. The loyalty of customers lies at the heart of OSCAR’s success.
OSCAR Pet Foods extends its deepest gratitude to all the pet owners who have trusted its expertise in nourishing their beloved pets.
OSCAR Pet Foods is extremely proud to have been awarded the Feefo Platinum Trusted Service Award 2024: an independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience.
Managing Director Richard Martin expresses gratitude for the support received over the years, saying, “Reaching this 30-year milestone is a testament to the dedication of our franchise network, the team at OSCAR, and, of course, the loyalty of our customers and their pets. As we celebrate this achievement, we look forward to continuing our mission of providing pets with the nutrition they deserve."
If you would like to join in the celebrations and try a free meal for your pet, why not contact OSCAR to be introduced to the OSCAR products and services.
www.oscar.co.uk
0800 195 8000
DogFest 2024 Celebrates 10th Anniversary with Stellar Sponsor Line-Up
DogFest, the nation’s favourite dog-friendly festival, proudly unveils its prestigious sponsor lineup so far for 2024, showcasing top-tier brands dedicated to enhancing the lives of dogs and their owners.
DogFest welcomes Burns Pet Nutrition and Butcher's Nourishing Food for Dogs, two leading names in canine nutrition. Burns Pet Nutrition pioneers healthy dog food, offering expert advice on doggy diets and exclusive offers on wholesome recipes. Butcher's Nourishing Food for Dogs, joining as Agility Ring Partner, boasts a delectable range of meals crafted with top-quality, natural ingredients from British & Irish farms, ensuring complete and balanced nutrition for furry friends.
As the Fresh Dog Food Partner, Butternut Box shares its heartwarming journey of delivering health and happiness to dogs everywhere. Their commitment to fresh, healthy meals shines through, inspired by the transformative story of Rudie, a beloved rescue dog.
Dogs Trust, the Official Charity Partner, stands at the heart of DogFest, championing the joys of rescue dogs and providing a lifeline for canines in need. At the Dogs Trust Village, visitors can explore adoption opportunities and partake in activities celebrating the special bond between dogs and their owners. Plus, the Dog School arena will offer 15-minute group training sessions.
JR Pet Products joins DogFest, offering premium, all-natural treats and chews for furry companions. With a dedication to sourcing high-quality 
ingredients and adhering to rigorous standards of production, JR Pet Products has earned the trust of pet owners worldwide. Their diverse range of offerings caters to the unique needs and preferences of pets of all shapes and sizes, setting the benchmark for excellence in the pet treat market.
FG Barnes & Sons and Thule offer innovative solutions for pet travel and lifestyle. From locally owned car dealerships to global leaders in pet transportation products, they cater to the diverse needs of dog owners, ensuring comfort, safety, and style on the go.
Hamptons returns to DogFest, sharing insights into pet-friendly living across their network of estate agents. Watkins & Tasker Vets, an independent Veterinary Practice, showcases their commitment to pet care excellence, providing award-winning services and compassionate care for furry patients.
Homewood, the award-winning hotel for dogs, joins as a sponsor for the very first time. Set in over 20 acres of breathtaking natural beauty, providing all the facilities needed to ensure dogs have a fantastic stay, from idyllic country walks, dog agility course, dedicated dog dining menus, onsite grooming and dog sitting services.
Hill's Pet Nutrition and Wisdom Panel join us to promote the health and happiness of dogs through innovative nutritional solutions and genetic insights into a dog's breed composition and health traits.
CEO of Touchpoint Live Media, Nicole Cooper, said:
"DogFest's decade-long success stands as a testament to the enduring bond between humans and their furry companions. As we celebrate our 10th anniversary, we're thrilled to showcase an esteemed lineup of sponsors who share our passion for enhancing the lives of dogs and their owners. We couldn't have made it to 10 years without the continued support of such a wide variety of brands, and we thank all our sponsors for their involvement."
To partner with DogFest, get in touch with the team today – full details can be found at www.dogfest.co.uk
DotDotPet launches new range of shampoos at Crufts
A new eco conscious wellness and lifestyle brand, DotDotPet is set to launch its new range of shampoos for dogs at Crufts 7-10 March at the NEC, Hall 5 Stand 109.
This innovative range of pet shampoos has been developed by a team of experts from the fragrance and cosmetic industries and designed to be kind to pets. Each formula features a pet preferred scent to help reduce bath time zoomies and anxiety plus a prebio to promote a healthy skin and coat. The formulation is vegan containing no nasties making it kind to sensitive skin. The shampoos provide deep cleansing and easy rinsing for a calmer bath time. The shampoos are available in an innovative easy to use no drip bottle.
The shampoos in the range are designed to suit different life stages and types of coat. The formulas include:
Curly Coat Conditioning Dog Shampoo DotDotDog
A deep cleansing curly coat conditioning dog shampoo specifically formulated for dogs with curly coats, containing vegan biotin and olive oil for soft bouncy curls.
Long Coat Conditioning Dog Shampoo DotDotDog
A long coat conditioning dog shampoo specifically formulated for dogs with longer coats, containing coconut and babassu for a silky, glossy shine
Double Coat Conditioning Dog Shampoo DotDotDog
A double coat conditioning dog shampoo specifically formulated for dogs with double coats, containing green tea & jojoba for de-shedding, cleansing and hydrating.
Short Coat Conditioning Dog Shampoo DotDotDog
A short coat conditioning dog shampoo specifically formulated for dogs with short coats; containing centella asiatica and shea for a smooth soft finish
Puppy Conditioning Shampoo DotDotDog
A puppy conditioning shampoo specifically formulated for puppies of all breeds containing Aloe and Oatmeal to protect sensitive skin.
The RRP for each shampoo is £13.99
If you are interested in becoming a stockist then visit www.dotdotpet.com
Xparkles, a designer pet accessory company wins a European Design Award
A brand new Lincolnshire-based designer pet accessory company that specialises in the manufacture of high-end collars for dogs has won a prestigious European Product Design Award.
The European Product Design Award™ was created by the Farmani Group to recognise the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations. They reward the strategic thinking and imagination which goes into making a great product. Xparkles was the winner in PETS/Pet Supplies: Collars and leashes category. Xparkles also won the Muse Design Award in 2023.
Made from the finest French nappa leather, customers are able to change the look and mood of their pets’ collars by incorporating interchangeable charms made from pure silver (so that they don’t rust), with others which are encrusted with rhinestones. This new concept in pet collars which is patented by Xparkles in the UK and USA brings a uniqueness to the pet accessory market with the collars exceeding the manufacturing standards of many produced by high-end designer fashion houses. They are fashionable, stylish but more importantly, affordable! They also give your dog that touch of glitz and glamour which every four-legged friend deserves.
There are three types of charms to choose from, thread through, push through and screw based. Each leather collar is finished with hand-waxed and double stitched edges. The buckles are made from stainless steel and lab test shows they can sustain 72kg of pull. This makes every collar extremely durable with the soft leather making them very comfortable to wear.
Xparkles is the inspiration of founder and successful entrepreneur, Erika Yao and her partner Andrew Blach . As pet parents who liked to dress their bichon frise poodle cross in stylish pet accessories, they failed to find a designer decorative collar that would stand up to daily wear and tear and was also comfortable for their dog at the same time. Sensing a gap in the market, they created Xparkles.
Erika says,
“The use of interchangeable charms has been extremely successful in the human jewellery market and we wanted to create something that would provide a similar gift buying opportunity for pet parents. They are perfect for any fashion conscious dog owner as the look can be changed by switching the charms over to suit an outfit or mood.”
The Xparkles collars meet several quality standards already. Their designer holds a Jewellery design degree from UAL. Their ISO9001 certified production partners also have in- house designers to help final check the products. Best of all the collars are made in Britain a country synonymous with the manufacture of high-end quality leather goods.
Xparkles are looking to stock pet boutiques that are interested in developing a long term partnership, and pet groomers who are looking for a new revenue stream.
The collars are available in a range of sizes and widths to suit different breeds and there is a good selection of different charms and accessories to add to the collars including leather bows.
RRP Collars start from £40 upwards, Charms start from £15 each and the leather bows £17.
For further information please visit:
Girbau UK Launches Under Counter Washer and Dryer Models
Well known for its robust commercial and industrial laundry equipment, Girbau UK has launched its first professional grade Under Counter washers and dryers that fit underneath standard 900mm height counters. Both machines combine energy efficiency, ease of use and compact size with high quality, durable construction making them ideal for a wide range of applications including veterinary and animal care.
The new Under Counter washer’s strong stainless steel Active Drum™ design has hourglass lifters that guide loads to gentler central areas for better load balance and reduced wear on delicate items. A 180-degree opening door makes the machine easier to load and unload from a basket. It is available with a choice of 6kg or 8kg capacity with either a pump or gravity drain.
Quiet long-life operation is assured thanks to the washer’s sturdy Quattro™ construction with durable shock absorbers that allow virtually vibration-free high-speed spinning. Rather than cheap concrete counterweights, the washer features cast iron stabilisers for higher spin speeds, better water extraction and increased spin efficiency.
The washer features an easy-to-use liquid crystal display user interface. It features 28 flexible programs, three of which are customisable, as well as disinfection, mop, microfibre and allergy settings. It also comes with in-built service diagnostics. The delayed start function can be used to plan ahead and set machines to run off-peak to optimise use of cheaper energy tariffs.
The new Under Counter dryer can also be stacked on top of the washer to save floor space. The 6kg capacity model is available in both condenser and vented versions and the 8kg capacity model is vented. The Sensi Dry system automatically determines the right drying time, saving energy and assuring fabric care. Its convenient auto programs save energy as the running time is automatically adjusted according to load size and the required dryness.
Butterfly drying ™ tumbling in a figure of eight movement, non-stop in one direction stops clothes from bundling and ensures long life durability of the motor and belt. The efficient lint filter has an automatic indicator to remind users to clean it for optimum energy efficiency and safety.
The dryer’s memory function remembers the last program used including any chosen settings, so if nothing needs to change, you can simply press start for the next load.
The new Girbau under counter washer and dryer are now available to order from Girbau UK.
Clipit
As we all know, the fad of designer breeds is in no way going to decrease. And as more and more people bring home a dog that is not purebred, the issue with skin disorders will not go away.
Skin disorders are a major challenge for everyday groomers. The most common issues reported by veterinarians include folliculitis, seborrhea, atopic dermatitis and sebaceous adenitis. These skin conditions can contribute to poor coat health, irritation, and hair loss. It is important to note that although these are skin conditions, they will affect the entire body including the coat, ears, and feet.
But as a groomer, how do you recognise a skin disorder, and best of all how do you work with the owner to achieve a better life for the dog?
Groomers carry a great deal of responsibility for their clients' pets. It is important to understand that skin is the pet's largest organ, so what you use and how you use it can either prevent or cause dry skin. An imbalance in the skin--what we refer to as 'atopy'--can cause itchy skin and excessive oil production. So, it's very important to get yourself familiarized with shampoo ingredients, and atopic disorders that cause skin disorders, because every product you put on a pet should be able to give something back to the skin that helps normalise the barrier.
With so much information and products readily available to you as a groomer, it is important that you research the information and the right products carefully.
The New iPET Network Level 3 Award in Promotion of Canine Skin, Hair and Nail Health has been developed with the pet professional in mind. It provides the underpinning knowledge and understanding of the tools, methods and techniques used to keep the skin, hair, and nails of dogs in optimum condition. This course will enable you to gain an understanding of the importance of canine skin care; learn how to assess a dog's body condition; understand pain in dogs (and its causes); be able to recognise abnormal/disorders skin lesions; understand disease processes affecting the skin, hair, and nails; and more.
Paula Bryan, Managing Director of Clipit Grooming is delivering this online course to enable candidates to develop knowledge of the anatomy and physiology of canine hair and skin, to discuss and recognise to know when to recommend a client seeks veterinary advice, and to provide advice to owners on grooming, maintaining coat quality and condition.
This online course is available via Clipit Grooming and can be found by using this link https://www.clipit-grooming.com/product-page/ipet-level-3-award-canine-skin-and-hair
