Animology is celebrating another major landmark, having now contributed over £10,000 to animal charities worldwide, through the brand’s hugely successful monthly online competition for groomers.

Through their Animology International Groomer of the Month competition (AIGOTM), Group55, the company behind Animology, have made donations to over 70 animal charities from around the world.

Launched in 2011, the AIGOTM competition is the world’s largest competition of its kind and forms the most comprehensive reference library of grooms anywhere online. Hosted on the Animology Facebook page, groomers enter AIGOTM to showcase their talents to the 10,000 followers on the page and also because their customers love to see their four legged friends feature in an international competition.


In addition to providing groomers from around the world with a chance to compete on an international scale from the comfort of their own salon, the competition also raises a considerable amount of money for animal related charities globally. Each month, the competition has two winners; International Groomer of the Month & People’s Choice Groomer of the Month. The winners are presented with a framed certificate and rosette along with £150 to donate to an animal charity of their choice.

Caroline Clear of Lovemud Mobile Dog Grooming in East Sussex was thrilled to have won both the Judges and People’s Choice awards, as she explained;

“It’s great for my work to be recognised, but more importantly I cherished the opportunity to donate to my chosen charities. I like to do all I can to help my local dog charities, and was so pleased to win £150 for Raystede Animal Welfare Centre and £150 for RSPCA Brighton. It’s brilliant that a modern grooming brand such as Animology is recognising the need and driving support of local charities, and are providing groomers with a chance to be a part of that”.

The competition is hosted on the Animology Facebook site – – and to enter, groomers can simply send their “before” and “after” pictures either to the Facebook site or to The competition is judged by some of the world’s finest groomers including Colin Taylor, Jitka Krizova and the USA’s Lisa Leady.