Preston based Group55 is more than doubling the size of its multi-award winning Animology grooming product range, with the introduction of a raft of exciting new products.

Originally launched in 2010 as a retail range of eight 250ml products, the company has recently embarked on a frenetic period of new product development, following ever increasing demand from its rapidly expanding army of loyal “Animologists”.

Four new products were recently added to the retail range, namely Animology Back To Black Shampoo, for black coated dogs, the phenomenally popular Animology Fox Poo Shampoo,  for the effective removal of fox faeces from the coats of “enthusiastic rollers”, Animology Knot Sure De-Tangle Spray and Animology Gloss Finish Spray.

These are to be joined by a further six new lines by mid-October, taking the Animology retail range to 18 lines. The new products are:

Animology Derma Dog Sensitive Skin Shampoo

Animology Hair Of The Dog Anti-Tangle Shampoo

Animology Pawfect Coat Degreasing Shampoo

Animology Top Dog Conditioner

Animology Pawfect Coat Nourishing Spray

Animology Paws & Relax Aromatherapy Spray


 All of the new Animology shampoos, and the conditioner, will also be carried in 5 litre, 20:1 concentrate format, for the professional grooming industry, taking the Animology 5 litre range to 13 products.

Group55’s Sales Manager Martin Breen commented;

Animology continues to go from strength to strength and the launch of these latest products is in direct response to continuing demand from our customers, both dog owners and professional groomers alike. The arrival of the new lines makes Animology one of the most comprehensive ranges available, providing greater choice than ever before and answering the needs of the individual dog owner or groomer”.