Animal Focused Alliance - Total Grooming Magazine

Launches Graduate Membership to support newly qualified pet professionals

The Animal Focused Alliance is a new trade association created to support pet businesses, from dog walkers to home boarders, animal encounter providers, catteries, and more – if you work with animals, we are here for you.

Our mission is simple but powerful:

To promote the highest standards of animal welfare while being the voice of the pet industry.

We are committed to helping our members thrive by offering:

Regular sector updates – covering legislation, licensing, and best practice for animal welfare
Primary Authority-assured advice – bringing clarity and consistency to animal licensing
Opportunities to connect with industry experts – through webinars and Q&A sessions
Exclusive discounts – on a range of products from pet business insurance to training and products
A voice in the sector – we actively participate in policy discussions and consultations on our members behalf and are members of the Companion Animal Sector Council, Cross-Party Group on Animal Welfare and the Pet Advertising Advisory Group.
Client reassurance – display our logo and be recognised as a business that puts welfare, and professionalism first.

Whether you’re a sole trader or an established business, the Animal Focused Alliance is your partner in raising standards, championing welfare, and building a stronger voice for the pet sector.

The Animal Focused Alliance has announced the launch of a new Graduate Membership, designed to support newly qualified pet professionals as they enter professional practice or begin setting up their own businesses.

The new membership category has been developed in response to growing numbers of individuals completing Ofqual-regulated qualifications in pet care, grooming, training and animal-related services, and the need for appropriate professional support during the early stages of their careers.

Graduate Membership recognises the commitment required to complete structured, regulated training, while providing access to professional guidance, sector updates and welfare-led resources at a reduced cost. The discounted first year of membership is tiered according to qualification level, ranging from 10% for Level 2 qualifications to 30% for Level 4 and above.

The initiative is intended to bridge the gap between qualification and professional practice, supporting graduates as they navigate regulation, licensing expectations, business responsibilities and ongoing professional development.

Vicky Skinner, founder of the Alliance, said:

“Completing a recognised qualification is a significant achievement, but it’s only the starting point. Graduate Membership is about recognising that commitment while ensuring new professionals have access to clear, factual guidance and support as they establish themselves in the sector.”

The Animal Focused Alliance works across the UK to support welfare-led, responsible practice within the pet sector. Its work includes providing sector updates, contributing to consultations and working groups, and offering practical guidance on regulatory and business issues affecting pet professionals.

The introduction of Graduate Membership reflects a broader focus on raising standards, rewarding professionalism and supporting long-term career sustainability within the pet care sector.

Further information is available via the Animal Focused Alliance website